---
title: "Balanced Healthcare Design Case Study | Donux"
description: "How Donux designed the brand and mobile app for Balanced, a relationship wellness app with courses, challenges and quizzes validated with couples."
url: "https://donux.com/case-studies/balanced"
language: "en"
---

![Balanced logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/balanced/logo.png)

# How Balanced validated its relationship app with 50 couples

  ![Balanced course detail with episode length selector](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/hero-01.png)  ![Balanced home screen with privacy consent sheet](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/hero-02.png)  ![Balanced self-assessment quiz question](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/hero-03.png)  ![Balanced course steps with audio episodes](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/hero-04.png)  ![Balanced subscription paywall](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/hero-05.png)    

Industry Healthcare

Services Product Design, Brand Identity

1/

## The situation

**Balanced** is a relationship wellness app that helps couples and individuals build healthier relationships through research-backed courses, challenges and quizzes.

The team wanted to make relationship science accessible on mobile, and needed one partner to shape both the **brand** and the **product**, then test it with real couples.

 ![Balanced quiz results and home with today's courses](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-05.png)

2/

## A brand that feels warm and credible

A confident serif wordmark, a vivid blue palette and hand-drawn illustrations: warm enough for everyday life, credible enough for science-based content.

  ![Balanced logo on blue background](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-06.png) ![Balanced course steps with hand-drawn illustrations](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-07.png)

 ![Balanced relationship type icons](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-08.png)

3/

## Science in bite-sized steps

We turned expert content into short audio steps, interactive challenges and quizzes that match each person to the most relevant courses, so learning a little every day feels easy.

  ![Balanced course detail and course catalog](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-04.png) ![Balanced challenge on appreciation between partners](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-03.png)

4/

## Personal from the first tap

New users choose which relationships they want to work on and which goal matters most. Quick choices mixed with research-backed facts keep motivation high from the start.

  ![Balanced onboarding with relationship types and goals](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-01.png) ![Balanced illustrated intro screens and goal selection](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-02.png)

5/

## The result

We validated the experience with **50 couples** and used their feedback to make every flow clearer. According to Balanced's co-founder, the work helped achieve an **increase in downloads** and positive feedback from users.

  ![Balanced quiz matching users to recommended courses](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-09.png) ![Balanced quiz introduction and expert quote screens](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/balanced/image-10.png)

6/

## Testimonial

> They consistently push the project forward. Their work helped achieve an increase in downloads and positive feedback from users.

**Nikos Kottaropoulos** Co-Founder & CEO @ Balanced

## Launching an app and want real users to validate it first?

We design the brand and the product together, and test them with the people who will use them.

[Let's talk](https://donux.com/contact-us)

[Explore Product Design](https://donux.com/services/product-design)

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