--- title: "Digger Developer Tools Design Case Study | Donux" description: "How Donux designed Digger's landing page: one clear promise, real product screens and transparent pricing for a developer tool that simplifies AWS." url: "https://donux.com/case-studies/digger" language: "en" --- ![Digger logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/digger/logo.png) # How Digger made AWS deployment clear to developers at first glance ![Digger landing page hero: Deploy to AWS in one click](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/hero-01.png) ![Digger Launch in minutes section with new project form](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/hero-02.png) ![Digger pricing plans section](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/hero-03.png) ![Digger product section with services dashboard screens](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/hero-04.png) Industry Developer Tools Services Website Design, Messaging, Brand Identity 1/ ## The situation **Digger** simplifies AWS infrastructure deployment: it generates infrastructure in the customer's own cloud account through a web app, CLI tools and built-in Terraform support. A powerful product, but infrastructure automation is abstract. As an early-stage startup, Digger needed a landing page that made clear **who the product is for and why it matters**, for first users and investors alike. ![Digger landing page on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-02.png) ![Digger illustration of a developer working at a desk](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-01.png) 2/ ## Message first We started from the words, not the layout. Digger's offer became one simple promise: **the power of AWS, no hassle**. Every section was then designed to prove it. ![Digger logo on a dark background](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-06.png) ![Digger color palette with neutral, coral and purple shades](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-07.png) ![Digger hero card: The power of AWS, no hassle](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-08.png) 3/ ## Answer the questions developers ask The page follows a developer's natural questions: how fast can I launch, how much control do I keep, what does it cost. One path reassures beginners, another earns the trust of experienced DevOps engineers. ![Digger section for beginners and DevOps teams with dashboard screens](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-09.png) ![Digger pricing page with Hobby, Team and Enterprise plans](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-04.png) 4/ ## Show the product, don't describe it Real product screens, from the AWS connection flow to the services dashboard, a step-by-step launch flow and transparent pricing show how simple deployment is. A dark interface with purple and coral accents and isometric visuals make infrastructure feel tangible. ![Digger Launch in minutes section with AWS connection flow](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-03.png) ![Digger isometric illustration of infrastructure blocks on a grid](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-05.png) 5/ ## The result Digger got a page that explains a complex product in seconds, with customer quotes and clear calls to action to try it for free. For its CEO, the way we got there mattered as much as the page itself. ![Digger customer testimonial and closing call to action](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/digger/image-10.png) 6/ ## Testimonial > Donux has this structured process that I haven't ever seen before. It makes so much sense and wastes so little time. It removes all the back and forth that I'd normally expect working with a vendor. Everything is clear. **Igor Irianto** CEO @ Digger ## Great product, but people don't get it from your website? We fix the message first, then design a site that proves it. 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