---
title: "ESGMax Sustainability Design Case Study | Donux"
description: "How Donux designed ESGMax's MVP, brand and website: a platform that simplifies sustainability data collection from every stakeholder."
url: "https://donux.com/case-studies/esgmax"
language: "en"
---

![ESGMax logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/esgmax/logo.png)

# How ESGMax launched with product, brand and website designed together

  ![ESGMax reports list with draft, in progress, completed and expired states](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/hero-01.png)  ![ESGMax website hero on sustainability reporting](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/hero-02.png)  ![ESGMax report with information requests and their progress](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/hero-03.png)  ![ESGMax website section on effortless data collection](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/hero-04.png)  ![ESGMax information request summary with contributors and approvers](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/hero-05.png)    

Industry Sustainability

Services MVP Design, Product Design, Brand Identity, Website Design

1/

## The situation

**ESGMax** helps companies collect ESG data from every stakeholder, track each request against reporting standards and use AI to draft sustainability reports.

Gathering that data usually means chasing colleagues, partners and suppliers through endless emails and spreadsheets. ESGMax needed an MVP that made collection simple, plus a brand and a website to win its first adopters, **all at the same time**.

 ![ESGMax report view on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-02.png)

2/

## From email threads to clear requests

We structured the product around reports made of information requests. Each request has an owner, a format, a deadline and a status, so everyone knows what to do and nobody has to chase anyone.

  ![ESGMax information request form on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-03.png) ![ESGMax request summary with assigned standards, contributors and approvers](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-04.png)

3/

## Simple on the surface, flexible underneath

A step-by-step flow covers what's needed, who contributes and approves, and when it's due, with automatic reminders and recurring requests. Every screen works on desktop and mobile, so contributors can respond wherever they are.

  ![ESGMax contributors step with deadlines on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-05.png) ![ESGMax request summary with response progress on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-09.png)

4/

## One identity, from product to website

In parallel we created the ESGMax brand and applied it to the product, the marketing website and social media visuals, so the launch told one coherent story.

  ![ESGMax logo](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-06.png) ![ESGMax brand photography with green angled frame](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-07.png)

 ![ESGMax brand guidelines with TT Commons typography and color palette](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-08.png)

5/

## The result

ESGMax got a complete launch kit from one team in one project: an MVP ready for early users, a recognizable brand and a website built to capture early adopters.

  ![ESGMax social media visuals with brand colors and messaging](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-01.png) ![ESGMax reports list on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/esgmax/image-10.png)

## Launching a new B2B product?

We design the product, the brand and the website together, so they ship as one story.

[Let's talk](https://donux.com/contact-us)

[Explore Product Design](https://donux.com/services/product-design)

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