--- title: "MrCall AI Design Case Study | Donux" description: "How Donux redesigned MrCall's onboarding and settings so anyone can set up an AI phone assistant, test it with a real call and pick a plan." url: "https://donux.com/case-studies/mrcall" language: "en" --- ![MrCall logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/mrcall/logo.png) # How MrCall turned a complex AI phone assistant setup into a guided onboarding ![MrCall onboarding step inviting the user to test the assistant with a call](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/hero-01.png) ![MrCall booking screen to schedule a setup call with an expert](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/hero-02.png) ![MrCall device selection step: mobile phone, landline or PBX system](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/hero-03.png) ![MrCall bot configuration page for SMS and WhatsApp notifications](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/hero-04.png) Industry AI & Machine Learning Services Product Design, UX Design, UI Design 1/ ## The situation **MrCall** is an AI phone assistant that answers calls for professionals and businesses, then forwards transcriptions and recordings via app, WhatsApp and SMS. Setting it up means touching phone numbers, call forwarding, business details and voice settings: a lot to ask on day one. New users risked **dropping off before ever hearing the assistant in action**. ![MrCall sign-up screen to create an account](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-01.png) ![MrCall welcome step asking for name and mobile number](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-02.png) 2/ ## Design the path to the first call Together with the MrCall team we separated what users must provide before their assistant can answer from what can wait. The new onboarding has one goal: get users to **call their assistant and hear it work**, as early as possible. ![Hand-drawn sketch of the MrCall onboarding flow with private and business paths](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-04.png) 3/ ## Two paths, one destination Private users and businesses follow different paths that converge on the same test call. ![MrCall steps to connect Google Business and configure the assistant](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-03.png) For businesses, a Google Business lookup pre-fills company data, so there's less to type. ![MrCall device illustrations in active and inactive states](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-06.png) ![MrCall mobile phone device selection card](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-07.png) ![MrCall confirmation modal for continuing without company information](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-08.png) 4/ ## Help at every step A persistent help panel lets users call support or book a session with an expert at any time, turning complex setups like PBX systems into assisted ones. ![MrCall device setup step and expert appointment booking screen](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-09.png) 5/ ## Depth when users are ready Plan selection with a free trial, device setup for mobile, landline and PBX, and a searchable settings area on desktop and mobile give full control once the basics work. ![MrCall plan selection page with Private, Business and Business+ plans](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-05.png) ![MrCall bot message settings on desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/mrcall/image-10.png) 6/ ## Testimonial > Donux was extremely proactive, managing the whole process in an agile yet organized way. **Mario Alemi** Founder ## Users sign up but never reach the "aha" moment? We redesign onboarding around the first moment your product proves its value. 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