---
title: "QuSeed AI & Machine Learning Design Case Study | Donux"
description: "How Donux designed and branded QuSeed, an AI-powered SaaS by Startup Bakery that turns financial data into guided insights."
url: "https://donux.com/case-studies/quseed"
language: "en"
---

![QuSeed logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/quseed/logo.png)

# How QuSeed turned complex investment data into a guided AI conversation

  ![QuSeed category analysis dashboard with investment trends](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/hero-01.png)  ![QuSeed mobile chat with watchlist suggestions](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/hero-02.png)  ![QuSeed desktop chat with AI-generated investment insights](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/hero-03.png)  ![QuSeed mobile view of recent investment data](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/hero-04.png)   

Industry AI & Machine Learning

Services Product Design, UI Design, Brand Identity

1/

## The situation

**QuSeed** is an AI-powered SaaS developed by Startup Bakery, the group Donux is part of. It gives users guided access to financial and documentary data to explore investment trends, investors and emerging topics.

Investment data is scattered and hard to read without analyst skills. QuSeed needed a product and a brand from scratch: an interface that turns complex signals into **clear insights**, and an identity that makes a new AI product feel trustworthy.

  ![QuSeed chat with AI-generated investment insight cards](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-03.png) ![QuSeed mobile research summary, article detail and data views](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-09.png)

2/

## Ask instead of filter

We turned the main jobs users bring to QuSeed, like expanding a watchlist, searching for a theme or company, or simply asking to be surprised, into guided conversation starters. QuSeed answers with insight cards, charts and suggested next steps, so users always know what to ask next.

 ![QuSeed chat flow on mobile and desktop](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-04.png)

3/

## Insights before numbers

Summary cards, trend highlights and zoomable charts make key signals easy to read before diving deeper, on desktop and on mobile.

 ![QuSeed research view with investment charts and funding cards](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-08.png)

  ![QuSeed total investment and volume charts](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-01.png) ![QuSeed category analysis with investment trends and volumes](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-02.png)

4/

## A brand for a new AI product

A vivid purple identity, a clean UI system and consistent components give QuSeed a recognizable, trustworthy presence.

  ![QuSeed insight card summarizing funding rounds](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-05.png) ![QuSeed color tokens for surface, on surface, primary and secondary](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-06.png)

 ![QuSeed quick action buttons for watchlist and search](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/quseed/image-07.png)

## Adding AI to your product?

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[Explore Product Design](https://donux.com/services/product-design)

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