--- title: "Sportclubby: rebranding and product design case study" description: "Donux worked alongside Sportcluby to rethink their brand and increase app downloads from their web markeplace." url: "https://donux.com/case-studies/sportclubby" language: "en" --- ![Sportclubby logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/sportclubby/logo.png) # How Sportclubby expanded internationally and got acquired by Playtomic through platform redesign ![Sportclubby mobile app home screen](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/hero-1.png) ![Sportclubby activity selection and availability check](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/hero-2.png) ![Sportclubby booking flow for next activity](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/hero-3.png) ![Sportclubby monthly subscription detail view](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/hero-4.png) ![Sportclubby club details on mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/hero-5.png) Industry Marketplace Services Product Design, Branding 1/ ## About **Sportclubby** is an Italian **sports booking marketplace**. It connects players with sports facilities for **court reservations and match organization**. Their mission is to shorten the distance between federations, clubs, and sport practitioners by transforming how sport is practiced. ![Sportclubby user browsing the app outdoors](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/about-1.png) ![Sportclubby club detail card with promo](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/about-2.png) 2/ ## Problem Sportclubby's brand lacked a clean, modern look. The company was preparing to **roll out internationally into Europe** and needed a platform that could support that expansion. They came to Donux for help **redesigning the brand** and **rebuilding the marketplace experience** for both desktop and mobile. ![Sportclubby marketplace search results with yoga classes](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/problem.png) 3/ ## Goals — Create a modern, clean brand identity that could work across multiple European markets — Redesign the public marketplace and booking experience for both desktop and mobile — Build a website ready for international rollout across Europe — Deliver the full website within a tight timeline ![Sportclubby mobile and map views collage](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/goals.png) 4/ ## Results Through a disciplined page-by-page redesign approach, Sportclubby launched a fully redesigned marketplace and booking experience. The entire website was built in under 2 months. Following launch, the platform rolled out into France, Spain, and UK. Shortly after the international expansion, Sportclubby was acquired by Playtomic. ![Sportclubby redesigned desktop platform and mobile app](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/results.png) 5/ ## Process **Brand redesign** We started by listening to Sportclubby's needs. Together, we built a plan for remodelling the brand. The goal was a look that could work across multiple European markets. **Marketplace redesign** Over 3 months, we systematically redesigned the entire marketplace page by page. We worked on both desktop and mobile versions to ensure a consistent experience across devices. **Iterative build process** We built the site page by page, week by week. This approach allowed for quick design proposals and early identification of issues. Problems were caught before they could compound. ![Sportclubby mobile screens composition](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/process.png) 6/ ## Design assets **The project deliverables included:** — Redesigned brand identity ready for international markets — Full marketplace UI for desktop and mobile — Booking experience redesign — Complete website build delivered in under 2 months ![Sportclubby brand system with Sporty and Trainer identities](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/design-assets-1.png) ![Sportclubby color palette system](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/design-assets-2.png) ![Sportclubby typography and brand voice](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/design-assets-3.png) 7/ ## Challenges — Delivering the full brand, website, and marketplace on a tight schedule — Coordinating brand, website, and product workstreams in parallel ![Sportclubby legacy interface before the redesign](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/challenges.png) 8/ ## Solution — Worked page by page to move fast without losing quality — Used a weekly feedback loop to catch issues early and keep the project on track ![Sportclubby redesigned homepage with club listings](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/solution.png) 9/ ## Before & After **Before the redesign**, Sportclubby's brand lacked a clean, modern look and the marketplace experience was not ready for international expansion. The platform was limited to the Italian market with no clear path to scaling across Europe. **After the redesign**, Sportclubby launched with a modern brand identity and a fully redesigned marketplace and booking experience for both desktop and mobile. The platform rolled out into France, Spain, and the UK, and shortly after the international expansion, Sportclubby was acquired by Playtomic. ![Sportclubby platform before and after the redesign](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/sportclubby/before-after.png) ## Getting your platform ready for new markets? We redesign products and brands to grow beyond their home market. 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