--- title: "TiNoleggio Travel Design Case Study | Donux" description: "How Donux works as TiNoleggio's embedded product team, running design and data sprints that lifted insurance upsell from 2% to 5% and bookings from the results page." url: "https://donux.com/case-studies/tinoleggio" language: "en" --- ![TiNoleggio logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/tinoleggio/logo.png) # How TiNoleggio grew insurance upsell from 2% to 5% with two-week design and data sprints ![TiNoleggio search results page with rental car offers and filters](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/hero-01.png) ![TiNoleggio booking confirmation screen](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/hero-02.png) ![TiNoleggio pickup location map selector](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/hero-03.png) ![TiNoleggio rental offer summary with insurance options](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/hero-04.png) Industry Travel Services Product Analytics, Experimentation, Product Design 1/ ## The situation **TiNoleggio** is Italy's leading car rental comparison and booking platform, bringing together offers from 75+ rental partners on tinoleggio.it and tinorent.com. The team had two levers to pull: moving more people from search results to checkout, and selling more insurance, the platform's main margin driver. With dozens of variables affecting conversion, they needed a reliable way to find out **what actually moves the numbers**. ![TiNoleggio homepage redesign compared with the previous version](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-02.png) ![Tinorent booking confirmation page with booking number](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-03.png) 2/ ## An embedded team that measures everything Donux works as TiNoleggio's **embedded product design team**. Every year we run 12 Data Sprints, two-week cycles focused on one measurable objective, and 3 Design Sprints for larger structural work. Each sprint has the same rhythm: one week of co-design with TiNoleggio, one week of handoff to their developers. Before the first test, we made sure the numbers could be trusted: an experimentation setup (GrowthBook first, now PostHog), a Looker Studio dashboard updated daily, and significance thresholds agreed with the team. From there, every idea became a test. Some won and shipped. Some didn't, and told us where not to spend more time. ![Tinorent card component handoff specs for desktop and mobile](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-04.png) 3/ ## More clicks from the results page The results page is where every point of click-through compounds across thousands of daily sessions. We tested how offers are presented and how users move to the booking step, and shipped the winners: a simpler step between results and offer brought **+3.8% bookings**, and click-through from the results page grew by **2 percentage points**. ![Tinorent car rental search results with price filters and vehicle cards](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-01.png) ![Redesigned Tinorent search results page with Drive ECO banner](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-09.png) 4/ ## Insurance people actually choose Fewer than half of users even noticed the insurance options. We designed a dedicated insurance step with positive, clear framing ("you're covered up to €6,000") instead of fear-based copy, designed to respect EU consumer rules. The upsell rate went from around **2% to a 5% baseline**, with peaks above 10% in high season. ![Tinorent checkout with rental offer, add-ons and insurance options](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-05.png) 5/ ## Fixing what costs time, not only what converts Some wins don't show up in a conversion chart. Incomplete billing data was forcing manual fixes every day, so we redesigned the billing form and moved it before payment. Session recordings helped us iterate until the new flow had **no measurable impact on conversion**, while manual fixes dropped to almost zero. ![Tinorent mobile components for dates, filters, results and payment](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-10.png) 6/ ## The result Since the engagement started: — **Insurance upsell from ~2% to 5%**, with peaks above 10% in high season — **Average insurance ticket from €15 to €17** — **+3.8% bookings** from a redesigned step between results and offer — **+2 points click-through** from the results page — **Manual billing fixes from ~150 a month to almost zero** A shared UI kit keeps every new screen consistent, and the partnership continues sprint after sprint. ![Tinorent primary CTA button component](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-06.png) ![Tinorent vehicle category chip with spacing specs](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-07.png) ![Tiger UI kit color palette and car feature icons](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/tinoleggio/image-08.png) ## Your product has traffic, but conversion isn't moving? We run two-week design and data sprints that ship measurable improvements, one objective at a time. [Let's talk](https://donux.com/contact-us) [Explore Product Analytics](https://donux.com/services/product-analytics) ## More Case Studies [Fluida product preview](https://images.donux.com/website/videos/case-studies/05-fluida-product-fan.mp4) HR Tech ### How Fluida accelerated its acquisition through a scalable design system across four products [Explore the project](https://donux.com/case-studies/fluida) [![MrCall AI phone assistant onboarding screens](https://images.app.donux.com/unsafe/case-studies/mrcall/yYEDLoUzuBhOP4wenjo6QaVeWg.png)](https://donux.com/case-studies/mrcall) AI & Machine Learning ### How MrCall turned a complex AI phone assistant setup into a guided onboarding [Explore the project](https://donux.com/case-studies/mrcall) [![Eggup campaign dashboard with completion chart and respondents list](https://images.app.donux.com/unsafe/case-studies/eggup/kxhzuJQU9YBTBMRsGa32Te3PU.png)](https://donux.com/case-studies/eggup) HR Tech ### How Eggup redesigned its assessment platform around a flexible questionnaire builder [Explore the project](https://donux.com/case-studies/eggup)