---
title: "Veterly MVP Design Case Study - Donux"
description: "Learn how Donux and Veterly collaborated to define the MVP of their PetTech SaaS platform and drive more than 70 preorders in under two weeks"
url: "https://donux.com/case-studies/veterly"
language: "en"
---

![Veterly logo](https://images.app.donux.com/unsafe/fit-in/240x0/case-studies/veterly/logo.png)

# How Veterly secured 70 pre-orders in 14 days through brand and prototype design

  ![Veterly web app weekly agenda with vet appointments](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/hero-01.png)  ![Veterly vet dashboard with requests, appointments and revenue](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/hero-02.png)  ![Veterly client timeline with procedure chat and summary](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/hero-03.png)  ![Veterly clients list with pets and invitation status](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/hero-04.png)   

Industry Healthcare

Services Product Design, Brand Identity, Product Discovery

1/

## The situation

**Veterly** is a PetTech SaaS that helps veterinarians manage appointments, medical records and communication with pet owners in one tool.

The founders had a validated business model and a clear vision, but nothing to show yet. To **raise their first round** and convince early customers, they needed a prototype they could demo and a brand that stood out in a market full of legacy software.

 ![Veterly dashboard showing all clinic updates in one page](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-01.png)

2/

## Cut the MVP to what proves value

In co-design sessions with the founders we mapped the veterinary workflow and sharpened the value proposition. Story mapping helped us cut scope to the few flows that prove daily value to a vet, and park everything else for later.

  ![Veterly agenda with appointments and video consultations](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-09.png) ![Veterly clients page with pets and invitation status](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-02.png)

3/

## One product, at the desk and on the phone

We designed the key flows for web and mobile, so a vet can manage appointments at the clinic desk and check records from a phone between visits. In **14 days** they became a high-fidelity, clickable prototype, polished enough to work as both an investor demo and a sales tool.

  ![Veterly mobile app for pet owners with animals and procedure diary](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-03.png) ![Veterly mobile attachments and in-app payment screens](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-05.png)

4/

## A brand vets and investors both trust

A memorable mark, a friendly palette and an illustration system made for pet care: approachable for clinics, credible for investors. Once the prototype was validated, we stayed alongside Veterly's developers to keep the design intent intact during the build.

  ![Veterly logo](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-06.png) ![Veterly video consultations brand message](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-07.png)

 ![Veterly mobile video consultation between vet and pet owner](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-08.png)

5/

## The result

— **70+ pre-orders** in the first two weeks of go-to-market

— **€500K in funding** closed by the team

— **Around €20K of projected ARR** from initial commitments

  ![Veterly procedure detail with activity log and payment summary](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-04.png) ![Veterly mobile procedures empty state next to a cat photo](https://images.app.donux.com/unsafe/fit-in/1440x0/case-studies/veterly/image-10.png)

## Need something real to show investors or first customers?

We take you from idea to a prototype and a brand you can pitch and sell, in weeks.

[Let's talk](https://donux.com/contact-us)

[Explore Product Design](https://donux.com/services/product-design)

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