--- title: "Roastit by Donux | PLG Audit & Redesign for B2B SaaS" description: "Most B2B SaaS users drop off before they see value. We audit and redesign your core flows to boost activation and drive self-serve conversion." url: "https://donux.com/roastit" language: "en" --- [**Roastit archive** — Discover our 90-day AI-native product transformation. Explore the service](https://donux.com/90-day-transformation) [Back to Donux](https://donux.com/) by [Donux](https://donux.com/) The smartest way to boost your PLG strategy # Turn signups into “Aha! moments” Most B2B SaaS users drop off before they see value. We audit and redesign your core flows to boost activation and drive self-serve conversion. [Build with us](https://donux.com/contact-us) [Look at a real Roast](https://www.figma.com/deck/sWz3nrwRUDhaFobXq2hs0L) Async, no calls required ![Before — Overwhelming UI and unclear data hierarchy](https://images.app.donux.com/unsafe/apps/donux-website/src/pages/roastit/index/ZQAlKToSjSIc0nHOY0Y4cPOiMj0.webp) Overwhelming UI and unclear data hierarchy ![After — Simplified detail page with clear visual priorities](https://images.app.donux.com/unsafe/apps/donux-website/src/pages/roastit/index/A0eSCLwgt8WNVFAJeGahgFcAts.webp) Simplified detail page with clear visual priorities Trusted by companies like ![4dem logo](https://donux.com/logos/clients/4dem.svg)![altilia logo](https://donux.com/logos/clients/altilia.svg)![anonymised logo](https://donux.com/logos/clients/anonymised.svg)![anticipay logo](https://donux.com/logos/clients/anticipay.svg)![ascend logo](https://donux.com/logos/clients/ascend.svg)![balanced logo](https://donux.com/logos/clients/balanced.svg)![blue-ai logo](https://donux.com/logos/clients/blue-ai.svg)![condeo logo](https://donux.com/logos/clients/condeo.svg)![creation-dose logo](https://donux.com/logos/clients/creation-dose.svg)![eggup logo](https://donux.com/logos/clients/eggup.svg)![esgmax logo](https://donux.com/logos/clients/esgmax.svg)![giacendo logo](https://donux.com/logos/clients/giacendo.svg)![hostess logo](https://donux.com/logos/clients/hostess.svg)![jobtech logo](https://donux.com/logos/clients/jobtech.svg)![la-marzocco logo](https://donux.com/logos/clients/la-marzocco.svg)![mainstreaming logo](https://donux.com/logos/clients/mainstreaming.svg)![mamacrowd logo](https://donux.com/logos/clients/mamacrowd.svg)![mavexa logo](https://donux.com/logos/clients/mavexa.svg)![modefinance logo](https://donux.com/logos/clients/modefinance.svg)![mrcall logo](https://donux.com/logos/clients/mrcall.svg)![omnifia logo](https://donux.com/logos/clients/omnifia.svg)![pausetiv logo](https://donux.com/logos/clients/pausetiv.svg)![quseed logo](https://donux.com/logos/clients/quseed.svg)![sencare logo](https://donux.com/logos/clients/sencare.svg)![sinapto logo](https://donux.com/logos/clients/sinapto.svg)![sportclubby logo](https://donux.com/logos/clients/sportclubby.svg)![tinoleggio logo](https://donux.com/logos/clients/tinoleggio.svg)![treepli logo](https://donux.com/logos/clients/treepli.svg)![up2you logo](https://donux.com/logos/clients/up2you.svg)![veterly logo](https://donux.com/logos/clients/veterly.svg)![zakeke logo](https://donux.com/logos/clients/zakeke.svg) Problem ## Your Product-Led Growth model is broken ### The Activation Gap You have a high volume of signups, but most users never perform a core action. ### The Time-to-Value Lag Your time-to-value is too long. You are aware that it means churn. ### The High-Touch Trap Your CS and Sales teams are stuck doing manual onboarding because the product isn't intuitive enough to be self-serve. ### The Experimentation Plateau You've made some changes, but you lack a cohesive behavioral strategy to improve retention. ## Turn your product into your best salesperson Roastit provides a powerful PLG audit that reveals the major constraints holding your B2B SaaS product back. 80+ SaaS companies 34% feature adoption improvement [Build with us](https://donux.com/contact-us) [Look at a real Roast](https://www.figma.com/deck/sWz3nrwRUDhaFobXq2hs0L) ## What you get Three deliverables. Zero meetings. Complete clarity on what to fix and how. 01 ### Before/after redesigns for 5 to 10 screens Side-by-side designs show your current screens vs. improved versions. PDF report with rationale for each decision backed by our experience working with over 80 SaaS projects. ![Before/after screen redesign example](https://images.app.donux.com/unsafe/apps/donux-website/src/pages/roastit/index/CtMoouqqMg63UKsK2PYIlb273w.png) 02 ### Prioritized roadmap (now, next, later) Know what to fix first. Prioritized action plan shows which changes will have the greatest impact. ![Prioritized roadmap example](https://images.app.donux.com/unsafe/apps/donux-website/src/pages/roastit/index/lntM1QoIi27YTlLlt3OdBon1Q.png) 03 ### Video walkthrough explaining the full analysis Watch the problems and solutions explained. A recorded tour that shows the above deliverables. ![Video walkthrough example](https://images.app.donux.com/unsafe/apps/donux-website/src/pages/roastit/index/HzUKZIEB7kgllvzaMIeQx3eUmo.png) [Build with us](https://donux.com/contact-us) ## How it works 1 ### Start with a Free Roast Pick one screen you are unsure about and see what we can do. One screen analyzed with before/after redesign. 2 ### Move to a Complete Roast Fix an entire critical product flow. Examples: onboarding, feature discovery, free-to-paid flow. 3 ### Get redesigns, roadmap, and video Get redesigns, a roadmap, and a video walkthrough. Attention: some metrics may improve after making changes! [Build with us](https://donux.com/contact-us) ## Engagement options Roastit is no longer offered as a self-serve product. Tell us about the flow you want to fix and we'll scope it together. Single screen ### Test what we can do One screen analyzed with before/after redesign. See if we're a fit. - Before/after redesign for one screen - PDF report with rationale for every change [Build with us](https://donux.com/contact-us) Full flow ### Fix a full flow 5 to 10 screens of your onboarding, activation, or upgrade flow with before/after redesign. - Before/after redesigns for 5 to 10 screens - PDF report with rationale for each decision - Prioritized roadmap (now, next, later) - Video walkthrough explaining the full analysis [Build with us](https://donux.com/contact-us) ## F.A.Q. ### What problems does Roastit solve for SaaS teams? Roastit helps you identify why users don't reach value, drop off during onboarding, or fail to convert. We focus on product friction that directly impacts activation, retention, and conversion. ### What do we get from a Roastit review? You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why. - Before/after redesigns for 5 to 10 screens - PDF report explaining rationale behind every change - Prioritized roadmap (now, next, later) - Video walkthrough explaining full analysis ### Can you help us implement the improvements? Yes. If you want extra support, Donux (the team behind Roastit) can help you ship the improvements with a dedicated design team. ### Can you work with our existing product data? Absolutely. If you have data from tools like PostHog, Amplitude, or Mixpanel, we use those insights to inform our design decisions. ### How is this different from a standard design agency? Agencies often focus on aesthetics. We focus on behavior. We are specialized in B2B SaaS and understand that a “pretty” screen is useless if it doesn't lead to the desired action. ### Can you roast designs that aren't live yet? Yes. Send us your Figma files or prototypes and we'll roast them before you build. This is a good way to catch friction early. ### How long does it take to receive the Roast? Free roast: 3 days. Complete roast: 10 days. Fully async, no calls required. ### What do I need to provide to get started? For Free Roast: - Your website and product login URL - Who your users are and what problem you solve - One screen you want roasted For Complete Roast: - Same as above, plus which flow to audit and what problem you're solving Still have questions? Email us at [roastit@donux.com](mailto:roastit@donux.com) ## Meet Donux, the team behind Roastit A senior product design team that plugs into your SaaS to help you ship faster, improve activation and retention, and scale with a product-led mindset. ### 10 years building and scaling products We've worked with 80+ SaaS companies and launched 15+ products. We've seen what works and what fails. ### Worked with all startup stages We've worked with companies from their first customers to the rapid growth phase. Our design decisions are backed by what we've learned from these projects. ### Product Mindset Your customers don't want pretty screens, they want tools that solve real problems. We're designers with a product management mindset. ### Specialized in SaaS B2B SaaS is different. You design for teams, not individuals. You need critical flows, data-heavy dashboards, roles, permissions, workflows. We only work with SaaS. We understand this complexity. ## Let's talk about your product Roastit is no longer self-serve, but we still audit and redesign B2B SaaS flows. Tell us what you want to fix and we'll scope it together. [Build with us](https://donux.com/contact-us) Async-first, no commitment — chat with us first ![Roastit](https://donux.com/roastit.svg) by [Donux](https://donux.com/) The smartest way to boost your PLG engine. [roastit@donux.com](mailto:roastit@donux.com) [Twitter](https://twitter.com/donaborto) [LinkedIn](https://www.linkedin.com/company/donux/)