--- title: "Product Analytics for B2B SaaS: Setup & Data Sprints | Donux" description: "Product analytics for B2B SaaS: PostHog setup, tracking plans, dashboards, and Data Sprints. We find drop-offs in activation and retention—then design the fix." url: "https://donux.com/services/product-analytics" language: "en" --- # Product Analytics for B2B SaaS Data-Driven Decisions for Every Sprint Stop building blind. Get a full analytics setup, clear dashboards, and data-driven experiments. Know what works and what to build next. [Build with us](https://donux.com/contact-us) [![4DEM engagement analytics interface](https://images.app.donux.com/unsafe/case-studies/4dem/results.png)](https://donux.com/case-studies/4dem) Selected product design work[4DEM](https://donux.com/case-studies/4dem) [**4.9/5** on Clutch 9 client reviews](https://clutch.co/profile/donux#reviews) Selected product design clients - 4DEM - Fluida - La Marzocco - Blue.ai ## Are you shipping features without knowing if they work? ProblemImplication ### You launch features but can't measure their impact You keep building the wrong things ### Google Analytics tells you nothing about in-product behavior You can't justify product investment with gut feelings ### You can't hire a senior team dedicated to experimentation Growth stays flat with no systematic way to improve ### Your dev team has no time to set up proper tracking Every sprint is a guess. No clear hypothesis or success metric. ## Google Analytics is not product analytics GA tracks your website. Product analytics tracks your product. ### Google Analytics "How many people visited pricing?" Page views, sessions, bounce rate. Tells you where traffic comes from. ### Product Analytics "How many users completed onboarding and activated?" Feature usage, activation, engagement, cohorts. Tells you what users do inside your product. > The team is made up of capable people, with experience in large scale-up SaaS companies. Building our design system early on with Donux helped us to design high-quality features faster. **Hernán Solima** Co-Founder & CPO @ Fluida [Our work with Fluida](https://donux.com/case-studies/fluida) ## A stack that fits your product Tracking, session insight and experimentation. We select and configure the tools around your product and data requirements. ![PostHog](https://images.app.donux.com/unsafe/pages/services/product-analytics/JZ33TUTYZwSnFvuK2tbTBzU.png) ### PostHog Product analytics, session replay and surveys to understand where people find value or get stuck. ![Clarity](https://images.app.donux.com/unsafe/pages/services/product-analytics/gS11ZDEwIzOR8TfzttlIwhq0aPo.png) ### Clarity Session recordings and heatmaps to investigate friction in important journeys. ![GrowthBook](https://images.app.donux.com/unsafe/pages/services/product-analytics/zmNksc9J0HRvfg2a84GIfqRUDPU.png) ### GrowthBook Feature flags and experiments to compare changes before a wider rollout. Note: Already using Mixpanel, Amplitude, Hotjar, or VWO? We can work with your existing stack. ## From zero to data-driven in 4 steps 1. ### Assessment You take our 5-minute assessment. We map your current state and goals. 2. ### Kickoff call 30 minutes to align on key flows, success metrics, and priorities. 3. ### Setup We configure tools, implement the tracking plan, and build your dashboard. 4. ### Handoff + iteration Documentation, training, and a working analytics system. Then Data Sprints if you want to keep improving. [Book a Discovery Call](https://donux.com/contact-us) ## Where we can help [Product Analytics Dashboards for B2B SaaS](https://donux.com/use-cases/product-analytics-dashboards) [B2B SaaS Product Discovery](https://donux.com/use-cases/product-discovery) [B2B SaaS Product-Led Growth](https://donux.com/use-cases/product-led-growth) [Scale Your B2B SaaS](https://donux.com/use-cases/scale-product) [B2B SaaS UX Audit](https://donux.com/use-cases/ux-audit) ## Before you start. ### What is product analytics and how is it different from Google Analytics? Google Analytics tracks your website. Page views, sessions, traffic sources. Product analytics tracks what users do inside your product. Feature usage, activation, retention, cohort behavior. ### Who is this service for? B2B SaaS teams that need senior product design, PM, or analytics support without hiring full-time. Founders, heads of product, and design leads who want to ship faster and de-risk decisions. ### What tools do you use? We select tools such as PostHog and GrowthBook around your tracking, experimentation and data requirements. Hosting, usage and licence costs are scoped separately. ### How long does the setup take? A first conversation defines the relevant scope, dependencies and investment. For an existing product transformation, we confirm what fits the 90-day delivery window before kickoff. A focused supporting engagement is scoped separately. ### What are the two ways to work with Donux? - **Analytics setup** for teams starting from zero. You get a full stack, configured and documented. - **Outcome-based projects** for teams ready to experiment. Donux analyzes data, designs experiments, and writes specs. Your devs implement. ### What happens after setup? You get documentation, training, and a working system. From there, continue with Data Sprints to run experiments and keep improving. ### Why choose Donux over a BI agency or freelancer? We combine data and design. When we find a drop-off, we design the fix. We specialize in SaaS product metrics. We're ready in days with proven B2B frameworks. ### How do I get started? Take the free 5-minute assessment. We'll review your current state and recommend next steps. ### Can I get product analytics through Magic Team? Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers. ## See the work. Selected product design projects. Explore the challenge, the decisions and the results behind each one. [Fluida product preview](https://images.donux.com/website/videos/case-studies/05-fluida-product-fan.mp4) HR Tech ### How Fluida accelerated its acquisition through a scalable design system across four products [Explore the project](https://donux.com/case-studies/fluida) [4Dem product preview](https://images.donux.com/website/videos/case-studies/02-4dem-tablet-tilt.mp4) Marketing & Sales ### How 4Dem decreased development time by 50% through the Donux design system approach [Explore the project](https://donux.com/case-studies/4dem) [Up2You product preview](https://images.donux.com/website/videos/case-studies/01-up2you-laptop-orbit.mp4) Sustainability ### How Up2You scaled through a multi-brand design system with 30+ components [Explore the project](https://donux.com/case-studies/up2you) ## See it in practice. [Our work](https://donux.com/case-studies) [Talk to Donux](https://donux.com/contact-us)