The smartest way to boost your PLG strategy
Turn signups into "Aha! moments"
Most B2B SaaS users drop off before they see value. We audit and redesign your core flows to boost activation and drive self-serve conversion.
Overwhelming Ul and unclear data hierarchy
Simplified dashboard with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified detail page with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified dashboard with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified dashboard with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified detail page with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified dashboard with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified dashboard with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified detail page with clear visual priorities
Overwhelming Ul and unclear data hierarchy
Simplified dashboard with clear visual priorities
Trusted by companies like
Trusted by companies like
Problem
Your Product-Led Growth model is broken
Your Product-Led Growth model is broken
Your Product-Led Growth model is broken
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The Activation Gap
You have a high volume of signups, but most users never perform a core action.
The Activation Gap
You have a high volume of signups, but most users never perform a core action.
The Activation Gap
You have a high volume of signups, but most users never perform a core action.
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The Time-to-Value Lag
Your time-to-value is too long. You are aware that it means churn.
The Time-to-Value Lag
Your time-to-value is too long. You are aware that it means churn.
The Time-to-Value Lag
Your time-to-value is too long. You are aware that it means churn.
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The High-Touch Trap
Your CS and Sales teams are stuck doing manual onboarding because the product isn't intuitive enough to be self-serve.
The High-Touch Trap
Your CS and Sales teams are stuck doing manual onboarding because the product isn't intuitive enough to be self-serve.
The High-Touch Trap
Your CS and Sales teams are stuck doing manual onboarding because the product isn't intuitive enough to be self-serve.
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The Experimentation Plateu
You've made some changes, but you lack a cohesive behavioral strategy to improve retention.
The Experimentation Plateu
You've made some changes, but you lack a cohesive behavioral strategy to improve retention.
The Experimentation Plateu
You've made some changes, but you lack a cohesive behavioral strategy to improve retention.
Turn your product into your best salesperson
Turn your product into your best salesperson
Turn your product into your best salesperson
Roastit provides a powerful PLG audit that reveals the major constraints holding your B2B SaaS product back.
Roastit provides a powerful PLG audit that reveals the major constraints holding your B2B SaaS product back.
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We've worked with over 80+ SaaS companies from different industries.
We've worked with over 80+ SaaS companies from different industries.
We've worked with over 80+ SaaS companies from different industries.
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Our Roasts improved the adoption of key features by up to 34%.
Our Roasts improved the adoption of key features by up to 34%.
Our Roasts improved the adoption of key features by up to 34%.
What you get
What you get
What you get
Three deliverables. Zero meetings.
Complete clarity on what to fix and how.
Three deliverables. Zero meetings.
Complete clarity on what to fix and how.
Deliverable 1
Before/after redesigns for 5 to 10 screens
Before/after redesigns for 5 to 10 screens
Side-by-side designs show your current screens vs. improved versions.
PDF report with rationale for each decision backed by our experience working with over 80 SaaS projects.
Side-by-side designs show your current screens vs. improved versions.
PDF report with rationale for each decision backed by our experience working with over 80 SaaS projects.
Deliverable 2
Prioritized roadmap (now, next, later)
Prioritized roadmap (now, next, later)
Know what to fix first.
Prioritized action plan shows which changes will have the greatest impact.
Know what to fix first.
Prioritized action plan shows which changes will have the greatest impact.
Deliverable 3
Video walkthrough explaining the full analysis
Video walkthrough explaining the full analysis
Watch the problems and solutions explained.
A recorded tour that shows the above deliverables.
Watch the problems and solutions explained.
A recorded tour that shows the above deliverables.
How it works
How it works
How it works
Start with a Free Roast
(1 screen)
Pick one screen you are unsure about and see what we can do.
Move to a Complete Roast to fix an entire critical product flow
Examples: onboarding, Feature discovery, free-to-paid flow.
Get redesigns, a roadmap, and a video walkthrough
Attention: some metrics may improve after making changes!
Start with a Free Roast
(1 screen)
Move to a Complete Roast to fix an entire critical product flow
Get redesigns, a roadmap, and a video walkthrough
Pick one screen you are unsure about and see what we can do.
Examples: onboarding, Feature discovery, free-to-paid flow.
Attention: some metrics may improve after making changes!
Simple, transparent pricing
Simple, transparent pricing
Simple, transparent pricing
No hourly rates. No calls. No hidden fees.
Just actionable redesigns delivered in days.
Fix now the flow that costs you thousands in MRR.
No hourly rates. No calls. No hidden fees.
Just actionable redesigns delivered in days.
Fix now the flow that costs you thousands in MRR.
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Test what we can do
One screen analyzed with before/after redesign.
See if we're a fit.
FREE
3-day delivery
What you get:
Before/after redesign for one screen
PDF report with rationale for every change
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Fix a full flow
5 to 10 screens of your onboarding, activation, or upgrade flow with before/after redesign.
$1,997
10-day delivery
What you get:
Before/after redesigns for 5 to 10 screens
PDF report with rationale for each decision
Prioritized roadmap (now, next, later)
Video walkthrough explaining the full analysis
F.A.Q.
F.A.Q.
F.A.Q.
What problems does Roastit solve for SaaS teams?
Roastit helps you identify why users don’t reach value, drop off during onboarding, or fail to convert. We focus on product friction that directly impacts activation, retention, and conversion.
What problems does Roastit solve for SaaS teams?
Roastit helps you identify why users don’t reach value, drop off during onboarding, or fail to convert. We focus on product friction that directly impacts activation, retention, and conversion.
What problems does Roastit solve for SaaS teams?
Roastit helps you identify why users don’t reach value, drop off during onboarding, or fail to convert. We focus on product friction that directly impacts activation, retention, and conversion.
What problems does Roastit solve for SaaS teams?
Roastit helps you identify why users don’t reach value, drop off during onboarding, or fail to convert. We focus on product friction that directly impacts activation, retention, and conversion.
What do we get from a Roastit review?
You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why.
Specifically:
Before/after redesigns for 5 to 10 screens
A PDF report explaining the rationale behind every change
A prioritized roadmap (now, next, later) so you know what to ship first
A video walkthrough explaining the full analysis
What do we get from a Roastit review?
You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why.
Specifically:
Before/after redesigns for 5 to 10 screens
A PDF report explaining the rationale behind every change
A prioritized roadmap (now, next, later) so you know what to ship first
A video walkthrough explaining the full analysis
What do we get from a Roastit review?
You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why.
Specifically:
Before/after redesigns for 5 to 10 screens
A PDF report explaining the rationale behind every change
A prioritized roadmap (now, next, later) so you know what to ship first
A video walkthrough explaining the full analysis
What do we get from a Roastit review?
You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why.
Specifically:
Before/after redesigns for 5 to 10 screens
A PDF report explaining the rationale behind every change
A prioritized roadmap (now, next, later) so you know what to ship first
A video walkthrough explaining the full analysis
Can you help us implement the improvements?
Yes. If you want extra support, Donux (the team behind Roastit) can help you ship the improvements with a dedicated design team.
Can you help us implement the improvements?
Yes. If you want extra support, Donux (the team behind Roastit) can help you ship the improvements with a dedicated design team.
Can you help us implement the improvements?
Yes. If you want extra support, Donux (the team behind Roastit) can help you ship the improvements with a dedicated design team.
Can you help us implement the improvements?
Yes. If you want extra support, Donux (the team behind Roastit) can help you ship the improvements with a dedicated design team.
Can you work with our existing product data?
Absolutely. If you have data from tools like PostHog, Amplitude, or Mixpanel, we use those insights to inform our design decisions.
Can you work with our existing product data?
Absolutely. If you have data from tools like PostHog, Amplitude, or Mixpanel, we use those insights to inform our design decisions.
Can you work with our existing product data?
Absolutely. If you have data from tools like PostHog, Amplitude, or Mixpanel, we use those insights to inform our design decisions.
Can you work with our existing product data?
Absolutely. If you have data from tools like PostHog, Amplitude, or Mixpanel, we use those insights to inform our design decisions.
How is this different from a standard design agency?
Agencies often focus on aesthetics. We focus on behavior. We are specialized in B2B SaaS and understand that a "pretty" screen is useless if it doesn't lead to the desired action.
How is this different from a standard design agency?
Agencies often focus on aesthetics. We focus on behavior. We are specialized in B2B SaaS and understand that a "pretty" screen is useless if it doesn't lead to the desired action.
How is this different from a standard design agency?
Agencies often focus on aesthetics. We focus on behavior. We are specialized in B2B SaaS and understand that a "pretty" screen is useless if it doesn't lead to the desired action.
How is this different from a standard design agency?
Agencies often focus on aesthetics. We focus on behavior. We are specialized in B2B SaaS and understand that a "pretty" screen is useless if it doesn't lead to the desired action.
Can you roast designs that aren't live yet?
Yes. Send us your Figma files or prototypes and we'll roast them before you build. This is a good way to catch friction early.
Can you roast designs that aren't live yet?
Yes. Send us your Figma files or prototypes and we'll roast them before you build. This is a good way to catch friction early.
Can you roast designs that aren't live yet?
Yes. Send us your Figma files or prototypes and we'll roast them before you build. This is a good way to catch friction early.
Can you roast designs that aren't live yet?
Yes. Send us your Figma files or prototypes and we'll roast them before you build. This is a good way to catch friction early.
How long does it take to receive the Roast?
Free roast: 3 days. Complete roast: 10 days.
Fully async, no calls required.
How long does it take to receive the Roast?
Free roast: 3 days. Complete roast: 10 days.
Fully async, no calls required.
How long does it take to receive the Roast?
Free roast: 3 days. Complete roast: 10 days.
Fully async, no calls required.
How long does it take to receive the Roast?
Free roast: 3 days. Complete roast: 10 days.
Fully async, no calls required.
What do I need to provide to get started?
What do I need to provide to get started?
For the Free Roast (1 screen):
Your website and product login URL
Who your users are and what problem you solve
One screen you want us to roast
For the Complete Roast (1 flow):
Same as above, plus:
Which flow to audit (onboarding, feature discovery, free-to-paid flow)
What problem you're trying to solve (e.g. "users drop off at step 2")
What do I need to provide to get started?
What do I need to provide to get started?
For the Free Roast (1 screen):
Your website and product login URL
Who your users are and what problem you solve
One screen you want us to roast
For the Complete Roast (1 flow):
Same as above, plus:
Which flow to audit (onboarding, feature discovery, free-to-paid flow)
What problem you're trying to solve (e.g. "users drop off at step 2")
What do I need to provide to get started?
What do I need to provide to get started?
For the Free Roast (1 screen):
Your website and product login URL
Who your users are and what problem you solve
One screen you want us to roast
For the Complete Roast (1 flow):
Same as above, plus:
Which flow to audit (onboarding, feature discovery, free-to-paid flow)
What problem you're trying to solve (e.g. "users drop off at step 2")
What do I need to provide to get started?
What do I need to provide to get started?
For the Free Roast (1 screen):
Your website and product login URL
Who your users are and what problem you solve
One screen you want us to roast
For the Complete Roast (1 flow):
Same as above, plus:
Which flow to audit (onboarding, feature discovery, free-to-paid flow)
What problem you're trying to solve (e.g. "users drop off at step 2")
Still have questions?
Still have questions?
Still have questions?
Email us at roastit@donux.com.
Email us at roastit@donux.com.
About us
About us
Meet Donux, the team behind Roastit
Meet Donux, the team behind Roastit
Meet Donux, the team behind Roastit
10 years building and scaling products
10 years building and scaling products
We've worked with 80+ SaaS companies and launched 15+ products.
We've seen what works and what fails.
We've worked with 80+ SaaS companies and launched 15+ products.
We've seen what works and what fails.
Worked with all startup stages
Worked with all startup stages
We've worked with companies from their first customers to the rapid growth phase. Our design decisions are backed by what we've learned from these projects.
We've worked with companies from their first customers to the rapid growth phase. Our design decisions are backed by what we've learned from these projects.
Specialized in SaaS
Specialized in SaaS
B2B SaaS is different.
You design for teams, not individuals.
You need critical flows, data-heavy dashboards, roles, permissions, workflows.
We only work with SaaS.
We understand this complexity.
B2B SaaS is different.
You design for teams, not individuals.
You need critical flows, data-heavy dashboards, roles, permissions, workflows.
We only work with SaaS.
We understand this complexity.
Product Mindset
Product Mindset
Your customers don't want pretty screens, they want tools that solve real problems.
We’re designers with a product management mindset.
Your customers don't want pretty screens, they want tools that solve real problems.
We’re designers with a product management mindset.
Start with a Free Roast
See what we can do for your product.
Get one screen redesigned in 3 days.
No credit card required
Start with a Free Roast
See what we can do for your product.
Get one screen redesigned in 3 days.
No credit card required
Start with a Free Roast
See what we can do for your product.
Get one screen redesigned in 3 days.
No credit card required
Start with a Free Roast
See what we can do for your product.
Get one screen redesigned in 3 days.
No credit card required
The smartest way to boost your PLG engine.
Status
The smartest way to boost your PLG engine.
Status
The smartest way to boost your PLG engine.
Status
The smartest way to boost your PLG engine.
Status