by Donux
The smartest way to boost your PLG strategy
Turn signups into
“Aha! moments”
Most B2B SaaS users drop off before they see value. We audit and redesign your core flows to boost activation and drive self-serve conversion.
Async, no calls required
Overwhelming UI and unclear data hierarchy
Simplified detail page with clear visual priorities
Trusted by companies like
Problem
Your Product-Led Growth
model is broken
The Activation Gap
You have a high volume of signups, but most users never perform a core action.
The Time-to-Value Lag
Your time-to-value is too long. You are aware that it means churn.
The High-Touch Trap
Your CS and Sales teams are stuck doing manual onboarding because the product isn't intuitive enough to be self-serve.
The Experimentation Plateau
You've made some changes, but you lack a cohesive behavioral strategy to improve retention.
Turn your product into
your best salesperson
Roastit provides a powerful PLG audit that reveals the major constraints holding your B2B SaaS product back.
80+
SaaS companies
34%
feature adoption improvement
What you get
Three deliverables. Zero meetings. Complete clarity on what to fix and how.
01
Before/after redesigns for 5 to 10 screens
Side-by-side designs show your current screens vs. improved versions. PDF report with rationale for each decision backed by our experience working with over 80 SaaS projects.
02
Prioritized roadmap (now, next, later)
Know what to fix first. Prioritized action plan shows which changes will have the greatest impact.
03
Video walkthrough explaining the full analysis
Watch the problems and solutions explained. A recorded tour that shows the above deliverables.
How it works
Start with a Free Roast
Pick one screen you are unsure about and see what we can do. One screen analyzed with before/after redesign.
Move to a Complete Roast
Fix an entire critical product flow. Examples: onboarding, feature discovery, free-to-paid flow.
Get redesigns, roadmap, and video
Get redesigns, a roadmap, and a video walkthrough. Attention: some metrics may improve after making changes!
Engagement options
Roastit is no longer offered as a self-serve product.
Tell us about the flow you want to fix and we'll scope it together.
Single screen
Test what we can do
One screen analyzed with before/after redesign. See if we're a fit.
- Before/after redesign for one screen
- PDF report with rationale for every change
Full flow
Fix a full flow
5 to 10 screens of your onboarding, activation, or upgrade flow with before/after redesign.
- Before/after redesigns for 5 to 10 screens
- PDF report with rationale for each decision
- Prioritized roadmap (now, next, later)
- Video walkthrough explaining the full analysis
F.A.Q.
What problems does Roastit solve for SaaS teams?
What do we get from a Roastit review?
You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why.
- Before/after redesigns for 5 to 10 screens
- PDF report explaining rationale behind every change
- Prioritized roadmap (now, next, later)
- Video walkthrough explaining full analysis
Can you help us implement the improvements?
Can you work with our existing product data?
How is this different from a standard design agency?
Can you roast designs that aren't live yet?
How long does it take to receive the Roast?
Free roast: 3 days. Complete roast: 10 days.
Fully async, no calls required.
What do I need to provide to get started?
For Free Roast:
- Your website and product login URL
- Who your users are and what problem you solve
- One screen you want roasted
For Complete Roast:
- Same as above, plus which flow to audit and what problem you're solving
Still have questions? Email us at roastit@donux.com
Meet Donux, the team behind Roastit
A senior product design team that plugs into your SaaS to help you ship faster, improve activation and retention, and scale with a product-led mindset.
10 years building and scaling products
We've worked with 80+ SaaS companies and launched 15+ products. We've seen what works and what fails.
Worked with all startup stages
We've worked with companies from their first customers to the rapid growth phase. Our design decisions are backed by what we've learned from these projects.
Product Mindset
Your customers don't want pretty screens, they want tools that solve real problems. We're designers with a product management mindset.
Specialized in SaaS
B2B SaaS is different. You design for teams, not individuals. You need critical flows, data-heavy dashboards, roles, permissions, workflows. We only work with SaaS. We understand this complexity.
Let's talk about your product
Roastit is no longer self-serve, but we still audit and redesign B2B SaaS flows.
Tell us what you want to fix and we'll scope it together.
Async-first, no commitment — chat with us first