by Donux
The smartest way to boost your PLG strategy
Most B2B SaaS users drop off before they see value. We audit and redesign your core flows to boost activation and drive self-serve conversion.
Async, no calls required
Overwhelming UI and unclear data hierarchy
Simplified detail page with clear visual priorities
Trusted by companies like
Problem
You have a high volume of signups, but most users never perform a core action.
Your time-to-value is too long. You are aware that it means churn.
Your CS and Sales teams are stuck doing manual onboarding because the product isn't intuitive enough to be self-serve.
You've made some changes, but you lack a cohesive behavioral strategy to improve retention.
Roastit provides a powerful PLG audit that reveals the major constraints holding your B2B SaaS product back.
80+
SaaS companies
34%
feature adoption improvement
Three deliverables. Zero meetings. Complete clarity on what to fix and how.
01
Side-by-side designs show your current screens vs. improved versions. PDF report with rationale for each decision backed by our experience working with over 80 SaaS projects.
02
Know what to fix first. Prioritized action plan shows which changes will have the greatest impact.
03
Watch the problems and solutions explained. A recorded tour that shows the above deliverables.
Pick one screen you are unsure about and see what we can do. One screen analyzed with before/after redesign.
Fix an entire critical product flow. Examples: onboarding, feature discovery, free-to-paid flow.
Get redesigns, a roadmap, and a video walkthrough. Attention: some metrics may improve after making changes!
Roastit is no longer offered as a self-serve product.
Tell us about the flow you want to fix and we'll scope it together.
Single screen
One screen analyzed with before/after redesign. See if we're a fit.
Full flow
5 to 10 screens of your onboarding, activation, or upgrade flow with before/after redesign.
You receive a clear diagnosis of product friction, before/after redesigns, and a prioritized roadmap explaining what to build first and why.
Free roast: 3 days. Complete roast: 10 days.
Fully async, no calls required.
For Free Roast:
For Complete Roast:
Still have questions? Email us at roastit@donux.com
A senior product design team that plugs into your SaaS to help you ship faster, improve activation and retention, and scale with a product-led mindset.
We've worked with 80+ SaaS companies and launched 15+ products. We've seen what works and what fails.
We've worked with companies from their first customers to the rapid growth phase. Our design decisions are backed by what we've learned from these projects.
Your customers don't want pretty screens, they want tools that solve real problems. We're designers with a product management mindset.
B2B SaaS is different. You design for teams, not individuals. You need critical flows, data-heavy dashboards, roles, permissions, workflows. We only work with SaaS. We understand this complexity.
Roastit is no longer self-serve, but we still audit and redesign B2B SaaS flows.
Tell us what you want to fix and we'll scope it together.
Async-first, no commitment — chat with us first