How Ascend Makers launched their AI-powered marketing platform from concept to product in 6 months

Ascend Makers is a Spanish MarTech company based in Madrid. Their platform helps businesses manage and optimize marketing budgets using AI-powered insights and automation.

The product targets marketers at mid-to-large companies who need to manage multiple campaign budgets and balance investments based on ROI.

Ascend Makers came to us starting from zero. No brand, no website, no product design.

They needed a full design partner to take them from concept to a launchable product. The scope was broad: brand identity, a full marketing website, and a comprehensive product platform with AI capabilities.

Without an existing foundation to build on, everything had to be created from scratch and delivered within a 6-month timeline.

— Build a complete brand identity from scratch

— Design a marketing website (not just a landing page)

— Design the full product platform, including AI agent UX

— Launch the first version of the product within 6 months

In 6 months, Ascend Makers went from zero to a fully launched product. The team delivered a complete brand identity, a marketing website with custom illustrations, and a comprehensive product platform featuring AI-powered budget optimization, campaign management, GIS mapping for outdoor advertising, and a scalable design system ready for development.

Workshop and discovery
We started with our standard workshop to understand the team's vision, their product, and what they wanted to build. We broke down all activities and planned them to run in parallel to maximize speed.

Branding
Started with proto-branding and ran a brand analysis process together with the client. We analyzed competitors and produced 3 moodboards, then presented 4-5 logo alternatives and applied the moodboards to the logos and style tiles. This showed the client how the brand could be applied across the product and marketing materials.

Product design
We began with the core flows: campaign management, budget management, creating and editing campaigns. We also created mobile-first designs. All built on a base design system the development team could implement easily. Iterations were done through wireframes and low-fidelity prototypes.

AI agent UX
This was the first project where we included AI UX. We designed AI agents that could understand the context of data within the platform and help users make better budget decisions.

Illustrations and framework graphics
We produced graphics and illustrations showing the framework the Ascend team invented to generate marketing growth and positive ROI. These were used across the product and website.

GIS and out-of-home campaign maps
The platform included a GIS component with maps for outdoor advertising campaigns. We analyzed how branding could be applied to this part of the product.

Website and launch
We designed the full marketing website with illustrations. After 6 months of work with a sustained pace, we released the first version of the product.

The project deliverables included:

— Brand identity (logo, moodboards, style tiles)

— Marketing website with custom illustrations

— Full product UI (onboarding, dashboard, all core flows)

— Design system and component library

— Mobile-first responsive designs

— AI agent interface

— Data visualization and charts

— GIS/map views for outdoor campaigns

— Third-party integration screens

— Framework graphics and illustrations

Starting from absolute zero
No existing brand, product, or design assets to build on. Everything had to be created from scratch, in parallel.

Broad product scope
The platform was comprehensive: onboarding, dashboard, campaign management, budget management, third-party integrations, charts, maps, AI agents, and a full website. All within a 6-month timeline.

AI UX project
Designing AI agent interactions within a data platform was new territory. The agents needed to understand context and surface relevant insights without overwhelming the user.

Parallel workstreams
We ran branding, product design, and website work simultaneously. This let us deliver a full brand, website, and product in 6 months.

Design system-first approach
We built a base design system early so the technical team could start implementation while we continued iterating on flows and screens.

Wireframe-driven iteration
Low-fidelity prototypes and wireframes kept the feedback loop fast. This was especially important given the volume of screens and flows.

Strong collaboration with the product team
Their product manager helped define requirements and supported the design process. The work was well documented throughout.

Before: Ascend existed as a concept with no brand system, no website, and no product interface. Budget planning, campaign creation, and AI-assisted decision making had not yet been translated into a coherent experience.

After: the team had a complete identity, a live marketing website, and a launch-ready product spanning dashboards, campaign workflows, GIS views, reporting, and AI-supported budgeting.