About us

Creating digital products is not only our job, but our passion. We are hobby makers, rather than by profession. We think, breathe and design digital products at all times.

Our approach is to start from the end. "Why do we do it?" is our mantra. Just as in a journey, deciding the destination is always the first step, so in design it is important to define the objectives you want to achieve and a way to measure them.

Work-life balance is of fundamental importance to us. We believe that satisfied and happy people will achieve better results on equal terms. This is why we work remotely, mainly asynchronously, and for objectives.

These principles were born from our experience. We never suggest anything if we don't do it first in our company and on our products. In addition, experience is the best teacher. It can only be read up to a certain point. Then it is important to put into practice what has been studied.

Frontfriend makes components, interaction patterns and product decisions usable while people and AI agents work in the codebase. The goal is faster development without a fragmented product experience.

Magic Team is being developed to connect analytics, code, objectives and experiments in a governed improvement loop. The customer owns the goals, approvals and go or no-go decisions.

Customers operate the products themselves. Donux can separately support product foundations, analytics, integrations, design and complex frontend implementation.