Donux blog
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The GUI Was a Patch: Why Natural Language Is the Real Interface
We spent 40 years building buttons and menus. Natural language interfaces are taking us back to the most direct way to talk to computers. Here's why GUIs were always a detour.
Pragmatic B2B SaaS Design: The Listing Page
A listing page is one of the most common screens in B2B SaaS. Here’s a practical checklist covering every element you need, when to use each pattern, and how the best products implement them.
What Are Design Tokens? A Practical Guide for SaaS Teams
Design tokens turn scattered color codes and spacing values into a single source of truth. Here's what they are, how they work, and when they're worth the investment.
What is Product Design? A Practical Guide to Building User-Centric Products
Product design blends user research, prototyping, and business strategy to create digital products people actually want to use. Here's how the process works, and why it matters for SaaS teams.
Getting Started with Product Analytics: How to Get Insights from Your Data
The third step of a successful Product Analytics strategy is to ask good questions
How to Create a Product Analytics Tracking Plan (Step-by-Step Guide)
The second step of a successful Product Analytics strategy is a well-though tracking plan
Getting Started with Product Analytics: How to Define Business Goals That Drive Real Insights
The first step to getting the most out of your Product Analytics strategy is to understand why you want data
How to Build and Validate an MVP in Two Weeks
How we helped InCalendar validate their product idea, get pre-orders, and prepare for fundraising, all before writing a single line of code
5 Qualities of Great Product Designers
What separates a great product designer from a good one? It's not about the tools they use or how polished their Dribbble looks. It's about how they think.
Six Product Principles for Startup Success
Practical product management principles that separate successful SaaS startups from the rest.
Why you should invest in design
Design isn't decoration. For B2B SaaS founders, the right design investment reduces churn, cuts support costs, and drives revenue. Here's when and how to do it.
Outcome-Focused Design: Why Results Beat Deliverables in Product Projects
Design is a huge field that touches every aspect of our lives. How can we include design into our projects and enable ourselves to create the right products?
Design systems for SaaS: how to build one that actually scales
A practical guide to design systems - what they are, when you need one, and how to build a system that speeds up development and keeps your product consistent.
How to Personalize SaaS Onboarding to Activate Users
Segment users, design role-based flows, and measure personalization impact to drive activation.
Product-Led Growth: Implementation Checklist
A practical month-by-month checklist for SaaS founders implementing product-led growth
Why SaaS Growth Strategies Fail (And How Loops Fix Them)
Why rising acquisition costs are breaking traditional SaaS funnels and how product-driven growth loops create compounding distribution instead.
Is the SaaS model right for your product?
A practical framework for evaluating whether Software as a Service is the right delivery model for your product
UI/UX Design vs Graphic Design: What's the Difference and Which Do You Need?
The roles overlap more than you think, but the wrong hire can set your product back months
SaaS Product Management: Definition, Key Phases, and Best Practices
A practical guide to managing SaaS products through every phase, from discovery to growth, with frameworks and metrics that actually matter
What Is Product-Led Growth? A Practical Guide for SaaS Teams
Learn how product-led growth works, when it’s the right strategy for SaaS, the metrics that matter, and why most companies end up combining PLG with sales
The Bowling Alley Framework: A Practical Guide to PLG Onboarding
A practical framework for designing SaaS onboarding that guides users straight to value while reducing friction at every step
5 Steps to Build Onboarding Feedback Loops
Learn to build SaaS onboarding feedback loops in 5 steps: set goals, collect user insights, analyze drop-offs, test fixes, and close the loop to boost activation
Framer free plan limitations: what you can and cannot do
A clear breakdown of Framer’s free plan limits, features, and when it makes sense to upgrade
What Is a UX Audit and Why It Matters for SaaS
A strategic, human-led analysis of your product experience that uncovers usability issues, growth blockers, and opportunities to improve retention and conversion.
Build a Stunning Website with Framer: Beginner's Guide
Learn how to design and launch responsive, user-focused SaaS websites using Framer. This guide covers stacks, components, animations, and best practices for beginners and teams.
Design-to-Code with Framer: Streamline Handoff to Engineering
A production-ready playbook for moving Framer designs into a reliable codebase
How to Migrate to Framer: Complete SaaS Playbook
A practical playbook for engineering and product leaders to migrate a B2B SaaS website to Framer.
How to Run a UX Audit for a SaaS Product Step by Step
A practical, repeatable framework with checklists, tools, and workflows to conduct a UX audit and turn insights into concrete product improvements.
7 Steps to Master User Interviews for Better Products
A practical 7-step guide to uncover user insights, validate ideas, and build products that truly resonate.
Your Guide to the Google Design Sprint: The 5-Day Framework Explained
A practical guide to the Google Design Sprint: what it is, how it works, and how B2B SaaS teams use it to reduce risk and validate big ideas in just five days.
Framer vs Webflow for B2B SaaS Websites: A Practical Comparison
A hands-on comparison of Framer and Webflow for B2B SaaS teams, focusing on launch speed, iteration, collaboration, content management, SEO, and long-term scalability.
Design Verification vs Validation: What’s the Difference and Why It Actually Matters in B2B SaaS
How verification and validation differ, when to use them, and why both matter in B2B SaaS.
A Practical Guide to the Double Diamond Design Process for B2B SaaS Teams
A step-by-step explanation of the Double Diamond framework, showing how B2B SaaS teams move from problem discovery to validated solutions.
Product Design Services for B2B SaaS: What Smart Teams Really Need
See how product design services elevate B2B SaaS products through UX research, scalable systems, and continuous improvements that boost adoption, retention, and growth.
What is a SaaS Product Design Agency and How to Choose the Right One
Discover what a SaaS product design agency does, why it matters for SaaS companies, and how to choose the right partner for long-term success.
Remote working through holidays
What's it really like taking a holiday in a remote-first company?
Donux goes to: WMF - We Make Future 2023
Last week some of the Donux team attended the WMF - We Make Future event. Here's a recap of our takeaways regarding product design and the SaaS world.
Working in an outcome-focused design agency
Donux prides itself on being an outcome-focused design agency, but what is it like working within this methodology?
Donux goes to SaaStr Europa 2023
9+1 insights we got from the biggest SaaS conference in Europe
Meet the Team: Yasmine
It's time to welcome a new donut to the team!
Donux: A look to 2023
In 2023 we are set to start initiatives to spread best practices of product design and management, while continuing to provide excellent services to our clients. Here’s to another year of designing, learning, and growing together.
Donux: 2022 wrapped
Despite a challenging year, Donux has had the opportunity to grow and expand the team, focusing on building the right products for clients and their customers. We had a range of personal goals for 2022 and we took the time to reflect upon them
Raising salaries for Donux employees: here’s why
With growing inflation causing stress around the world, we took a moment to see what we could do for our team. By increasing their purchasing power, we aim to empower our employees to navigate this difficult time with more tranquility.
Remote Work: dealing with organization
16% of US companies are now fully remote. How do they deal with organizing themselves and hitting deadlines? We decided to ask both the design and management teams all about how they deal with organization.
Remote Work: what’s it really like?
From 2018 to 2021, the number of fully remote workers increased more than four times (from 6% to 26.7%). Remote working is a hot topic for a number of reason, so we decided to ask our very own remote-first Donux team for their thoughts, impressions and experiences on the matter.
Welcome to Donux: Hannah Jones
Donux is growing again: let's welcome Hannah as our new Product Designer
Welcome to Donux: Marco Amato
Donux is growing again: let's welcome Marco as our new Product Designer
5 Things a founder should know about UX
If you want your product to be successful, UX must be great. And for a good UX, you need to know your target audience, their needs and how they interact with your product.
Welcome to Donux: Vincenzo Radice
Donux is growing: let's welcome Vincenzo as our new Senior Product Designer
Welcome to Donux!
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