High signup volume, but most users never reach a core action.
You pay to acquire users who leave before they see any value.
B2B SaaS Product-Led Growth
Turn your product into your best salesperson
Design effective product experiences that drive acquisition, activation, retention, and expansion.
Free assessment
Why most SaaS products
fail at self-serve growth
ProblemImplication
Onboarding is long and overwhelming.
Users churn before the product has a chance to prove itself.
Sales and CS are stuck doing manual onboarding the product should handle.
Every new customer costs more. Self-serve never scales.
There is no designed path from free to paid, or from one seat to ten.
Revenue growth stalls. Upgrades happen by luck, not by design.
What we can do for you
Hands-on design, strategy, and execution for your PLG engine. From adopting product-led to ongoing optimization.
Onboarding & activation flows
Faster time-to-value through redesigned signup, first-use experiences, and a guided path to the Aha moment.
Expansion & paywall design
Upgrade prompts, feature walls, and trial-to-paid flows that turn engaged users into paying customers.
Analytics & funnel analysis
Map the user journey, build the dashboards, and identify where users drop off.
Experiment design & iteration
Turn questions into testable bets. A prioritized roadmap of experiments that lifts conversion and retention.
Working with Donux enabled us to iterate much faster, and as a result, we increased the adoption of a key product feature from 17% to 66%.
Mario CTO @ 4Dem
How we design product-led growth in 5 steps
Discovery & research
Audit onboarding, read the funnel data, and talk to activated and churned users.
Aha moment definition
Define the smallest experience that proves value to a new user.
Design, prototype & test
Design new onboarding, paywall, or in-app guidance. Prototype and test with real users.
Implementation & launch
Partner with engineering to ship the new flows. Specs and handoff included.
Measurement & optimization
Book a Discovery CallTrack activation, conversion, and NRR. Monthly optimization cycles based on real data.
What you get
A growth engine your team can ship, measure, and iterate on.
Prototypes with new onboarding flows, paywalls, and in-app guidance.
Aha moment and PQL scoring model.
Funnel analysis and competitive UX benchmark.
Analytics tracking plan and experimentation program.
Before you start.
What's the difference between product-led and sales-led growth?
Sales-led relies on reps to educate buyers. Product-led lets the product speak for itself, users experience value before they talk to anyone. Faster, cheaper, and easier to scale.
How is this different from a standard design agency?
Most agencies focus on aesthetics. We focus on behavior. We are specialized in B2B SaaS and know that a pretty screen is useless if it doesn't lead to the desired action.
What if our engineering team is already busy?
We provide detailed specs and handoff docs. Most implementations take 2 to 4 weeks of engineering time. If you don't have engineering capacity, Magic Team can build the flows for you.
Can you work with our existing product data?
Absolutely. If you have data from PostHog, Amplitude, Mixpanel, or similar, we use those insights to inform every design decision.
Can you help with pricing strategy?
We can help you apply pricing frameworks to make the decision, then design the paywall, trial limits, and free-to-paid flow around it.
Can I run growth experiments through Magic Team?
Yes. Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.
See the work.
Selected product design projects. Explore the challenge, the decisions and the results behind each one.