80+
B2B SaaS products we've worked on
Trusted by 80+ SaaS companies
Turn your product into your best salesperson
Design effective product experiences that drive acquisition, activation, retention, and expansion.
Trusted by 80+ SaaS companies
High signup volume, but most users never reach a core action.
You pay to acquire users who leave before they see any value.
Onboarding is long and overwhelming.
Users churn before the product has a chance to prove itself.
Sales and CS are stuck doing manual onboarding the product should handle.
Every new customer costs more. Self-serve never scales.
There is no designed path from free to paid, or from one seat to ten.
Revenue growth stalls. Upgrades happen by luck, not by design.
We design onboarding, activation, and expansion flows.
We also run an experimentation program to test our assumptions.
The result: faster time-to-value, stronger trial-to-paid conversion, and expansion that no longer depends on a human.
80+
B2B SaaS products we've worked on
10+
years of product management experience
4.9
stars on Clutch
Hands-on design, strategy, and execution for your PLG engine. From adopting product-led to ongoing optimization.
Faster time-to-value through redesigned signup, first-use experiences, and a guided path to the Aha moment.
Upgrade prompts, feature walls, and trial-to-paid flows that turn engaged users into paying customers.
Map the user journey, build the dashboards, and identify where users drop off.
Turn questions into testable bets. A prioritized roadmap of experiments that lifts conversion and retention.
...and not generic product design agencies or freelancers
80+ SaaS companies. 15+ products launched. We've seen what works and what fails.
B2B SaaS is different. You design for teams, not individuals. Critical flows, data-heavy dashboards, roles, permissions, workflows. This is our daily work.
Pretty screens are useless if they don't lead to action. Like a PM, we balance desirability, feasibility, and viability.
From first customers to rapid growth. Our design decisions are backed by what we learned on those projects — not by trends.
Audit onboarding, read the funnel data, and talk to activated and churned users.
Define the smallest experience that proves value to a new user.
Design new onboarding, paywall, or in-app guidance. Prototype and test with real users.
Partner with engineering to ship the new flows. Specs and handoff included.
Track activation, conversion, and NRR. Monthly optimization cycles based on real data.
A growth engine your team can ship, measure, and iterate on.
Magic Team A managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.
The first step is a quick chat.
