5 Things a founder should know about UX

If you want your product to be successful, UX must be great. And for a good UX, you need to know your target audience, their needs and how they interact with your product.

Giuseppe Mamone

Giuseppe Mamone

As a founder, you know that UX is important.

But do you know how to create a product with great UX? That's not easy!

There are many things to consider, and it takes time. If you want your product to be successful, UX must be excellent.

And if you want your UX to be great, then there are certain things a founder should know about UX.

But first thing first: what is User Experience?

What is UX Design

User Experience design is about how teams create products that give people a good experience. They do this by finding out what people think and want.

UX design includes all aspects of a product, from its arrangement to its visual appearance and content.

Don Norman created the term UX in 1993: he was the Vice President of Apple from 1988 to 1996, and he is often called "the father of UX design."

When designing a product with great UX, one primary goal is to meet people's needs by making it easy to use and understand without documentation or training.

UX design affect conversion rate and revenue

Good design can boost conversion rates and revenue, so founders need to know the fundamentals of good UX design before making any product decisions.

Conversion rates rise when users feel like they understand how to use your service or software. Founders should consider UX design to help increase startup revenues, with easy-to-navigate features.

Let's take SaaS onboarding as an example. Good design can help customer retention since users who understand your software will be more likely to use it.

User psychology is crucial for product design

Creating products with a good UX means understanding people's psychology. As a founder, you need to understand your target audience and the different types of people who will be using your product so that you can decide what design decisions are right or wrong in terms of UX.

Here are a few good questions to ask before starting:

  • What is this app supposed to solve?
  • What are the pain and gain of my target audience?
  • How does my product affect their lives, and how can I make it better for them?

The answers to these questions will help you decide the best design decisions for designing your digital product. For example, if you're creating a fitness app that's supposed to be motivating and social, you could design it so that you can post your progress to Facebook or Twitter.

People's behavior plays an essential role in designing products

This brings us to the topic of User Research. It's essential to make sure people would want to use what you're building.

Often, founders think that their idea is the most critical part of a product's success. And it is an integral part of any user-centered design process. But ideas are worthless without data to back them up and test what assumptions they make about people.

If you come up with an assumption, get out there and find some answers.

One way of doing this is to get real-life potential users and show them your sketches or wireframes (or screens) for the digital product, so they can give feedback on how it could be improved.

You could do this at different stages, with varying levels of detail.

Getting used to presenting our progress to users before it's done is a radical mind shift but necessary to build the right product.

Iterate! UX doesn't need to be always perfect

One of the things that UX designers are taught is that we must be agile and always willing to iterate. We know that it's rare for a design to come together in one go - usually, there are many rounds of feedback before something feels right enough to release into production.

Many people think this means UX needs to be perfect at every stage of the design process. While it is true that UX designers will always give their best, the reality of designing software means we are constantly juggling priorities.

If you're looking for a perfect design that can function at any stage without iteration, then UX isn't what you need to build your product. But if solving problems and making sure they get better with every iteration is what you're looking for, these practices will help you get the most out of UX.

Takeaways

User experience design is often overlooked when it comes to building a product.

But UX designers are critical for creating products that your customers want to use and ultimately buy from you.

Understanding user psychology can help you create an intuitive, seamless customer journey so they have the best possible experience with your company's brand.

Remember, perfecting UX doesn't always mean making something as simple as possible - sometimes there needs to be added or taken away to make the right impact on people who come across your site or app.

Have you considered how much of a difference good UX has made in increasing conversions and revenue? What steps do you take before designing any new project?

We would love to hear from you! You can write us at hello@donux.com or on Twitter @donuxcom.

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