Bonobo AI logo

How Bonobo AI turned a quote generator into an AI-powered quoting platform

Industry AI & Machine Learning
Services Product Design, Design System, Brand Identity
1/

The situation

Bonobo AI started as a simple online quote generator. During our kickoff, the vision grew into something much bigger: a platform where professionals receive client requests and let AI draft the quote.

They needed a product concept, a visual identity and designs their developers could build from right away.

Bonobo AI inbox showing a request with objective, description and requirements
2/

One flow, from request to quote

With the founders we redefined the product vision, identified user segments and ran story mapping and a market benchmark. The result was one core flow: a client sends a request through a widget on the professional's website, the AI drafts a quote, the professional refines it and sends it.

Bonobo AI widget customization with live chat preview and tone of voice settings
3/

People stay in control of the AI

An inbox shows what each client asked for. Next to it, a quote editor lets professionals review and refine every AI draft, with rich-text editing and an assistant at their side. Nothing goes out without a human decision.

Bonobo AI quote editor with AI-generated proposal and assistant panel
4/

AI each company can shape

Agents and a Knowledge base let each company shape how the AI answers. Clear upload status and prompts to assign sources to the right agent make the setup understandable for non-technical teams.

Bonobo AI agent creation screen and agents list Bonobo AI knowledge base with uploaded sources and upload status
5/

A product ready to build

Style tiles, a visual identity and a set of reusable components gave Bonobo AI a consistent look, and gave its developers a solid foundation to build from.

Bonobo AI logo on brand blue Donut chart card from the Bonobo AI visual language
Bonobo AI UI components: toggles, badges, inputs and buttons
6/

The result

Bonobo AI went from a single-purpose tool to a complete platform: inbox, AI quote editor, dashboard, widget, Knowledge and Agents. Its team built the new product directly from our designs, sprint after sprint.

Bonobo AI dashboard with quote metrics, insights and latest requests

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