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How MrCall turned a complex AI phone assistant setup into a guided onboarding
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The situation
MrCall is an AI phone assistant that answers calls for professionals and businesses, then forwards transcriptions and recordings via app, WhatsApp and SMS.
Setting it up means touching phone numbers, call forwarding, business details and voice settings: a lot to ask on day one. New users risked dropping off before ever hearing the assistant in action.
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Design the path to the first call
Together with the MrCall team we separated what users must provide before their assistant can answer from what can wait. The new onboarding has one goal: get users to call their assistant and hear it work, as early as possible.
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Two paths, one destination
Private users and businesses follow different paths that converge on the same test call.
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For businesses, a Google Business lookup pre-fills company data, so there's less to type.
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Help at every step
A persistent help panel lets users call support or book a session with an expert at any time, turning complex setups like PBX systems into assisted ones.
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Depth when users are ready
Plan selection with a free trial, device setup for mobile, landline and PBX, and a searchable settings area on desktop and mobile give full control once the basics work.
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Testimonial
Donux was extremely proactive, managing the whole process in an agile yet organized way.
Users sign up but never reach the "aha" moment?
We redesign onboarding around the first moment your product proves its value.
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