How Condeo attracted Edison and Svicom investors through value proposition design and high-fidelity prototype

Condeo is an Italian proptech startup focused on revolutionizing property management. They provide a SaaS solution for condominium administrators, streamlining daily tasks and enhancing communication between residents, property managers, and service providers.

Condeo had a clear vision of their business model and product, but they needed a reliable partner to create a robust prototype to secure funding from investors. Their strategy was straightforward: showcase the prototype to potential clients, secure purchase commitments, and demonstrate traction to investors. They needed help defining their MVP, designing the user experience, and creating a solid brand identity.

— Define the MVP scope and refine the value proposition

— Design a high-fidelity prototype for web and mobile

— Develop a distinctive brand identity to stand out in the proptech market

— Build a presentation-ready product to attract investors and early clients

Condeo moved from concept to a polished, investor-ready product. The high-fidelity prototype and refined value proposition helped the team attract Edison and Svicom as investors. The web and mobile apps were built and launched, driving an increase in app downloads and validating the product in the market.

Discovery and value proposition
We collaborated closely with Condeo to define the MVP and refine their value proposition. This phase focused on understanding the market, the end users, and what would make the product compelling for both clients and investors.

Wireframes and user flows
We crafted wireframes and user flows for both web and mobile platforms. Each screen and interaction was designed to communicate the product's value clearly and quickly.

Branding
To help Condeo stand out in the competitive proptech market, we developed a unique branding strategy. This included a memorable logo, a cohesive color palette, and custom illustrations that gave the product a distinctive look.

Design and prototyping
We created high-fidelity designs for the web app and mobile app. The prototype was polished enough to showcase Condeo's innovative solution to both potential clients and investors.

Development support
Our team supported Condeo's development team during the build process, ensuring design intent was preserved throughout implementation.

The project deliverables included:

— Web app design

— Mobile app design

— Logo and brand identity

— Custom illustrations

— Color palette and design system

— Translating a complex property management workflow into a simple, intuitive interface

— Creating a prototype convincing enough to secure investor commitment

— Standing out in a competitive proptech market with a fresh brand identity

— Focused the MVP on the core value proposition, cutting unnecessary complexity

— Built a high-fidelity prototype that demonstrated real product depth

— Developed a distinctive visual identity with custom illustrations and a cohesive design language