How QuSeed turned complex investment data into a guided AI conversation
The situation
QuSeed is an AI-powered SaaS developed by Startup Bakery, the group Donux is part of. It gives users guided access to financial and documentary data to explore investment trends, investors and emerging topics.
Investment data is scattered and hard to read without analyst skills. QuSeed needed a product and a brand from scratch: an interface that turns complex signals into clear insights, and an identity that makes a new AI product feel trustworthy.
Ask instead of filter
We turned the main jobs users bring to QuSeed, like expanding a watchlist, searching for a theme or company, or simply asking to be surprised, into guided conversation starters. QuSeed answers with insight cards, charts and suggested next steps, so users always know what to ask next.
Insights before numbers
Summary cards, trend highlights and zoomable charts make key signals easy to read before diving deeper, on desktop and on mobile.
A brand for a new AI product
A vivid purple identity, a clean UI system and consistent components give QuSeed a recognizable, trustworthy presence.
Adding AI to your product?
We design AI workflows your users understand, trust and stay in control of.


