How Veterly secured 70 pre-orders in 14 days through brand and prototype design

Veterly is a PetTech SaaS that helps veterinarians manage appointments, medical records and communication with pet owners in one tool.

The founders had a validated business model and a clear vision, but nothing to show yet. To raise their first round and convince early customers, they needed a prototype they could demo and a brand that stood out in a market full of legacy software.

In co-design sessions with the founders we mapped the veterinary workflow and sharpened the value proposition. Story mapping helped us cut scope to the few flows that prove daily value to a vet, and park everything else for later.

We designed the key flows for web and mobile, so a vet can manage appointments at the clinic desk and check records from a phone between visits. In 14 days they became a high-fidelity, clickable prototype, polished enough to work as both an investor demo and a sales tool.

A memorable mark, a friendly palette and an illustration system made for pet care: approachable for clinics, credible for investors. Once the prototype was validated, we stayed alongside Veterly's developers to keep the design intent intact during the build.

— 70+ pre-orders in the first two weeks of go-to-market

— €500K in funding closed by the team

— Around €20K of projected ARR from initial commitments