You have an idea but no proof users want it
You ship a product no one buys
B2B SaaS Product Discovery
Validate Your Product Idea Before You Invest
Product discovery for B2B SaaS companies. Understand your users. Test your assumptions. Define what to build with confidence.
Build with us
Building without validation
is expensive
ProblemImplication
You're guessing which features matter most
Engineering budget burned on the wrong bets
You enter the design sprint without a clear roadmap
Months of slow, uncertain progress
What we can do for you
Research, validation, and roadmap work to define the right product direction
Stakeholder alignment & research plan
We align your team on goals, assumptions, audience, and the questions discovery needs to answer.
User research & market insights
We interview users, analyze competitors, and identify the market gaps and workflows that matter.
Concept validation
We test concepts and early directions with users before your team commits to building the wrong thing.
Roadmap & go-to-market recommendations
We turn the findings into a phased roadmap, MVP scope, and a clear plan for what happens next.
We appreciated working with such a young, friendly, and open-minded team. Moreover they are 100% focused on the Product and have a strong product mindset
Lorenzo Vendemini COO @ Up2You
How we run product discovery in 4 steps
The assessment sets the scope and delivery plan before kickoff.
Alignment & Research Plan
Kickoff call to understand your vision and goals. Map your target audience. Define success metrics and the research plan.
User & Market Research
Run user interviews to test core assumptions and map workflows. Analyze competitors to identify market gaps and growth potential.
Synthesis & Concept Validation
Leverage AI to build working high-fidelity prototypes of core features and test them with users.
Roadmap, Go-to-Market & Handoff
Book a Discovery CallDefine MVP scope, prioritize features, and deliver a roadmap. Then align your team for what's next.
What you get
Research, strategy, and a roadmap grounded in evidence.
Research report with user interviews, insights, and findings.
User personas and customer journey map.
Competitive landscape and market sizing.
Concept validation summary from user testing.
Product roadmap and go-to-market strategy.
Executive presentation and design brief.
Before you start.
How long does product discovery take?
A first conversation defines the relevant scope, dependencies and investment. For an existing product transformation, we confirm what fits the 90-day delivery window before kickoff. A focused supporting engagement is scoped separately.
What if we already have user feedback?
Bring it all. We incorporate existing data, survey results, and feedback you've collected. We fill the gaps and validate findings with fresh research.
Can we participate in the user interviews?
Yes. We encourage it. You observe interviews, ask follow-up questions, and hear directly from your customers.
What happens after discovery? Do you do the design work?
Discovery is the foundation. Many clients engage us for design next. But discovery stands alone. You can take the roadmap to another agency or internal team. The insights are yours.
What if the research reveals the market doesn't want our idea?
That's valuable. Better to learn now than after spending millions on development. We help you pivot, explore adjacent markets, or define a stronger value proposition. Discovery is about finding the truth.
Can I run product discovery through Magic Team?
Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.
See the work.
Selected product design projects. Explore the challenge, the decisions and the results behind each one.
