B2B SaaS Product Redesign

Outdated Product UI costs you MRR

Your product feels outdated. We modernize B2B SaaS to lift usability and metrics.

Free assessment
Blue.ai platform interface
Selected product design workBlue.ai
4.9/5 on Clutch 9 client reviews

Selected product design clients

  • 4DEM
  • Fluida
  • La Marzocco
  • Blue.ai

Your product is aging.
Your revenue is too.

ProblemImplication

Outdated, difficult-to-use, and unattractive user interface

Users switch to fresher alternatives.

Confusing workflows.

High support costs, low activation.

Tech debt slows every new feature.

The roadmap is delayed.

What we can do for you

Research-led redesign covering audit, redesign, system, and rollout

Audit & strategy

Review pain points, usage, and metrics. Prioritize what to redesign first.

Redesign & design system

Redesign the core flows in Figma. Build the system that keeps the product consistent.

Rollout & adoption

Plan the release, support migration, and monitor how users respond.

They never miss a touch base and timeline expectation.

Abed el Madjid Nehme Head of Product @Blue.ai
Our work with Blue.ai

How we redesign your product in 4 steps

You walk away with flows your users actually understand, a polished UI ready to ship, and a design system your team can keep building on.

  1. Audit & Strategy

    Analyze the product, review data and interviews, and benchmark competitors. Prioritize what to redesign first.

  2. Wireframing & Validation

    Wireframe the new flows. Test with real users and iterate.

  3. Design & Design System

    Build the polished UI in Figma. Evolve the design system so the redesign stays consistent.

  4. Rollout & Monitoring

    Plan a phased release with beta groups. Monitor adoption and iterate.

    Book a Discovery Call

What you get

From research to rollout, everything you need to revamp your B2B SaaS product.

  • Product audit, user research, and baseline KPIs.

  • Wireframes, validated flows, and interactive prototypes.

  • High-fidelity Figma files and a design system.

  • Rollout plan, dev handoff, and post-launch roadmap.

Before you start.

Will a redesign cause existing users to leave?

Not if you do it right. Users actually want a better experience. The key is a phased rollout with in-app guidance and early feedback. Most products see adoption rise after a redesign because the UX is objectively better.

How do you decide what to redesign first?

We start with a product audit. We interview users, review data, and identify the biggest pain points. We prioritize the 3-5 features with the most impact on activation, churn, and support. We redesign those first, beta launch, gather feedback, then move on.

How long does a redesign take?

The free assessment defines the relevant scope, dependencies and investment. For an existing product transformation, we confirm what fits the 90-day delivery window before kickoff. A focused supporting engagement is scoped separately.

Can you help us manage the rollout to our users?

Yes. We plan the rollout strategy with beta groups, staged rollout, and feature flags. We create in-app messaging and help guides. We monitor adoption and iterate on what users tell us. You don't worry about the transition.

What if users resist the new design?

They might, at first. The key is gathering feedback and iterating fast. We help you capture what's confusing, what's broken, and what's working. You iterate on real feedback. Adoption usually improves within weeks.

Do you help with go-to-market or just the product?

We focus on product design and user experience. We help you plan the rollout and communicate the changes to users. For broader go-to-market, work with a marketing expert.

Can we keep parts of the old design that work?

Absolutely. We audit what works and what doesn't, then evolve from there. We modernize the visual layer where the flow already works.

Can I run a product redesign through Magic Team?

Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.

See the work.

Selected product design projects. Explore the challenge, the decisions and the results behind each one.

Blue.ai platform interface

Marketing & Sales

How Blue.ai transformed their omnichannel CX platform in 12 weeks

Explore the project
How La Marzocco reduced support backlogs through redesigned communication and data systems

Operations & Workflow

How La Marzocco reduced support backlogs through redesigned communication and data systems

Explore the project

HR Tech

How Fluida accelerated its acquisition through a scalable design system across four products

Explore the project