How Kontai went from idea to MVP in 3 weeks
TABLE OF CONTENTS
About the client
About the client
Kontai is a startup created within Startup Bakery, an Italian startup studio. After validating their market concept through research, they needed to develop their first prototype to demonstrate market traction and attract investor interest.
The product focuses on helping companies manage and optimize their SaaS subscriptions and invoicing processes.
Kontai is a startup created within Startup Bakery, an Italian startup studio. After validating their market concept through research, they needed to develop their first prototype to demonstrate market traction and attract investor interest.
The product focuses on helping companies manage and optimize their SaaS subscriptions and invoicing processes.
Problem statement
Problem statement
Kontai is a startup created within Startup Bakery, an Italian startup studio. After validating their market concept through research, they needed to develop their first prototype to demonstrate market traction and attract investor interest.
The product focuses on helping companies manage and optimize their SaaS subscriptions and invoicing processes.
Kontai is a startup created within Startup Bakery, an Italian startup studio. After validating their market concept through research, they needed to develop their first prototype to demonstrate market traction and attract investor interest.
The product focuses on helping companies manage and optimize their SaaS subscriptions and invoicing processes.
Goals
Goals
The primary objectives were to:
Align on problem space and user needs
Identify and prioritize unknowns and risks
Enable rapid iteration
Define the MVP scope for the initial prototype
The primary objectives were to:
Align on problem space and user needs
Identify and prioritize unknowns and risks
Enable rapid iteration
Define the MVP scope for the initial prototype
Process we followed
Process we followed
Market research recovery
Market research recovery
We started by analyzing the business model canvas and market research previously conducted by the Kontai team.
We started by analyzing the business model canvas and market research previously conducted by the Kontai team.
User research synthesis
User research synthesis
We identified all user segments and recovered insights from previous surveys to understand the target audience deeply.
We identified all user segments and recovered insights from previous surveys to understand the target audience deeply.
MVP definition
MVP definition
Working in co-design with the Kontai team, we defined the value proposition and created user story mapping to determine what would be in scope for the MVP and what wouldn't.
Working in co-design with the Kontai team, we defined the value proposition and created user story mapping to determine what would be in scope for the MVP and what wouldn't.
Proto-branding exploration
Proto-branding exploration
We created three distinct style tile proposals:
Classic digital approach with blue tones
Calm and gentle aesthetic with green tones and Japanese-inspired ideogram (selected)
Bold and edgy style with purple and acid green
The team selected "The Gentle Guide," the second option, for its approachable and professional feel.
We created three distinct style tile proposals:
Classic digital approach with blue tones
Calm and gentle aesthetic with green tones and Japanese-inspired ideogram (selected)
Bold and edgy style with purple and acid green
The team selected "The Gentle Guide," the second option, for its approachable and professional feel.
Flow design and architecture
Flow design and architecture
We developed:
Complete navigation structure
Information architecture
Key user flows aligned with product goals
Core journeys for the SaaS spend management tool
We developed:
Complete navigation structure
Information architecture
Key user flows aligned with product goals
Core journeys for the SaaS spend management tool
UI application and prototyping
UI application and prototyping
We applied the chosen style tile to all flows, creating:
High-fidelity UI designs
Interactive prototype
Landing page with interactive video explaining the platform's key features
We applied the chosen style tile to all flows, creating:
High-fidelity UI designs
Interactive prototype
Landing page with interactive video explaining the platform's key features
Design assets
Design assets
The project deliverables included
The project deliverables included
Value proposition definition
User story mapping
Proto-branding package (logo, typography, colors, illustrations, naming)
Complete information architecture
High-fidelity user flows and UI designs
Interactive prototype demonstrating all key features
Landing page with product video
Presentation materials for investors and prospects
Value proposition definition
User story mapping
Proto-branding package (logo, typography, colors, illustrations, naming)
Complete information architecture
High-fidelity user flows and UI designs
Interactive prototype demonstrating all key features
Landing page with product video
Presentation materials for investors and prospects
Challenges
Challenges
Tight 3-week timeline
Tight 3-week timeline
Completing comprehensive product definition, branding, and prototype development in just 3 weeks required efficient collaboration and clear prioritization.
Completing comprehensive product definition, branding, and prototype development in just 3 weeks required efficient collaboration and clear prioritization.
Scope definition
Scope definition
Balancing what to include in the MVP versus future iterations while ensuring the prototype was compelling enough for investor presentations.
Balancing what to include in the MVP versus future iterations while ensuring the prototype was compelling enough for investor presentations.
Stakeholder alignment
Stakeholder alignment
Working asynchronously with the Kontai team to ensure the flows and features aligned with their vision and market research findings.
Working asynchronously with the Kontai team to ensure the flows and features aligned with their vision and market research findings.
Solution
Solution
We implemented a structured co-design approach that kept the project moving efficiently.
We implemented a structured co-design approach that kept the project moving efficiently.
Collaborative decision making
Collaborative decision making
Through asynchronous collaboration with the Kontai team, we continuously validated that the designed flows were the key journeys to present and aligned with their vision.
Through asynchronous collaboration with the Kontai team, we continuously validated that the designed flows were the key journeys to present and aligned with their vision.
Strategic prioritization
Strategic prioritization
The user story mapping exercise helped us clearly define what was in scope for the MVP, ensuring we focused efforts on the most impactful features.
The user story mapping exercise helped us clearly define what was in scope for the MVP, ensuring we focused efforts on the most impactful features.
Complete package
Complete package
By delivering both the interactive prototype and landing page with video, we provided Kontai with everything needed to demonstrate value to investors and test with early prospects.
By delivering both the interactive prototype and landing page with video, we provided Kontai with everything needed to demonstrate value to investors and test with early prospects.
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