How ESGMax launched with product, brand and website designed together

ESGMax helps companies collect ESG data from every stakeholder, track each request against reporting standards and use AI to draft sustainability reports.

Gathering that data usually means chasing colleagues, partners and suppliers through endless emails and spreadsheets. ESGMax needed an MVP that made collection simple, plus a brand and a website to win its first adopters, all at the same time.

We structured the product around reports made of information requests. Each request has an owner, a format, a deadline and a status, so everyone knows what to do and nobody has to chase anyone.

A step-by-step flow covers what's needed, who contributes and approves, and when it's due, with automatic reminders and recurring requests. Every screen works on desktop and mobile, so contributors can respond wherever they are.

In parallel we created the ESGMax brand and applied it to the product, the marketing website and social media visuals, so the launch told one coherent story.

ESGMax got a complete launch kit from one team in one project: an MVP ready for early users, a recognizable brand and a website built to capture early adopters.