How Sportclubby expanded internationally and got acquired by Playtomic through platform redesign

Sportclubby is an Italian sports booking marketplace. It connects players with sports facilities for court reservations and match organization. Their mission is to shorten the distance between federations, clubs, and sport practitioners by transforming how sport is practiced.

Sportclubby's brand lacked a clean, modern look. The company was preparing to roll out internationally into Europe and needed a platform that could support that expansion. They came to Donux for help redesigning the brand and rebuilding the marketplace experience for both desktop and mobile.

— Create a modern, clean brand identity that could work across multiple European markets

— Redesign the public marketplace and booking experience for both desktop and mobile

— Build a website ready for international rollout across Europe

— Deliver the full website within a tight timeline

Through a disciplined page-by-page redesign approach, Sportclubby launched a fully redesigned marketplace and booking experience. The entire website was built in under 2 months. Following launch, the platform rolled out into France, Spain, and UK. Shortly after the international expansion, Sportclubby was acquired by Playtomic.

Brand redesign
We started by listening to Sportclubby's needs. Together, we built a plan for remodelling the brand. The goal was a look that could work across multiple European markets.

Marketplace redesign
Over 3 months, we systematically redesigned the entire marketplace page by page. We worked on both desktop and mobile versions to ensure a consistent experience across devices.

Iterative build process
We built the site page by page, week by week. This approach allowed for quick design proposals and early identification of issues. Problems were caught before they could compound.

The project deliverables included:

— Redesigned brand identity ready for international markets

— Full marketplace UI for desktop and mobile

— Booking experience redesign

— Complete website build delivered in under 2 months

— Delivering the full brand, website, and marketplace on a tight schedule

— Coordinating brand, website, and product workstreams in parallel

— Worked page by page to move fast without losing quality

— Used a weekly feedback loop to catch issues early and keep the project on track

Before the redesign, Sportclubby's brand lacked a clean, modern look and the marketplace experience was not ready for international expansion. The platform was limited to the Italian market with no clear path to scaling across Europe.

After the redesign, Sportclubby launched with a modern brand identity and a fully redesigned marketplace and booking experience for both desktop and mobile. The platform rolled out into France, Spain, and the UK, and shortly after the international expansion, Sportclubby was acquired by Playtomic.