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Product Analytics Dashboards for B2B SaaS

See what's actually happening in your product

A product analytics dashboard for your team. Activation, retention, feature adoption. The visibility you need to make better product decisions.

Trusted by companies like

Product teams are
still flying blind

  1. Problem

    Events are tracked but nobody built dashboards on top of them.

    Implication

    The data exists. The insight doesn't.

  2. Problem

    Google Analytics tells you nothing about in-product behavior.

    Implication

    You can't justify product investment with gut feelings.

  3. Problem

    You launch features but can't measure their impact.

    Implication

    You keep building the wrong things.

  4. Problem

    Your dev team has no time to set up proper tracking.

    Implication

    Every sprint is a guess. No clear hypothesis or success metric.

A dashboard your team will actually open

We've built tons of dashboards for many B2B SaaS clients. We know what to track.

Great dashboards help you understand what's working and what isn't.

80+

B2B SaaS products we've worked on

10+

years building B2B SaaS products

4.9

stars on Clutch

What we build

Product analytics views built around your product features.

Activation funnels

Where users drop off on the path to value. The dashboard that drives every onboarding review.

Retention and cohorts

Which cohorts stick, which churn, and when. Built on the metrics that matter for your growth model.

Feature adoption

Which features get used, by whom, and how often. The data your team needs to prioritize.

Custom product views

Engagement trends, DAU/WAU/MAU, revenue attribution. The views your team needs for planning and investor updates.

Why teams choose Donux

...and not generic agencies or freelancers

Experience

10+ years building products. 80+ SaaS companies worked on. We know what makes a dashboard actually used.

SaaS specialization

We focus on B2B SaaS and PLG. Complex flows, product analytics, feature adoption. This is our daily work.

Product mindset

A dashboard that looks good but answers no real question ships zero value. We start with the question before we touch the layout.

Every startup stage

We've worked with companies from first customers to rapid growth. Our decisions are backed by what we learned on those projects.

How we build your product analytics dashboard in 4 steps

Map the decisions

1. Map the decisions

What decisions does your team need to make? We interview stakeholders and map the product questions your dashboard needs to answer.

Track the events

2. Track the events

If the events you need aren't tracked yet, we set up the tracking plan and implement it.

Build and configure

3. Build and configure

We connect the right data sources and set up the dashboards in your analytics tool.

Handoff and training

4. Handoff and training

Documentation, a walkthrough with your team, and a working dashboard ready for your next product review.

Map the decisions Track the events Build and configure Handoff and training

What you get

Dashboards designed around real product questions, shipped with performance built in.

Deliverables
  • Tracking plan and event setup.
  • Connection with all the data sources.
  • Configured dashboards in your analytics tool.
  • Documentation and team walkthrough.
Magic Team Magic Team

Or ship product analytics dashboards through Magic Team

A managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.

Discover Magic Team
PR #142 Add invoice export Magic Team
1 + function exportInvoices(
2 +   format: 'pdf' | 'csv'
3 + ) {
Scanner Fabbro Sasha · reviewing

Case studies

F.A.Q.

Who is this for?
Product teams, founders, and heads of product at B2B SaaS companies who need visibility into what's happening inside their product. Activation, retention, feature adoption: the metrics that drive product decisions.
What analytics tools do you work with?
We adapt to whatever you're using. PostHog, Mixpanel, Amplitude, Heap, or anything else. If you don't have a tool yet, we recommend PostHog.
What if our events aren't tracked yet?
We handle that too. Step two of our process is setting up the tracking plan and implementing the events you need. You don't need to have everything in place before we start.
How do you decide what goes into the dashboard?
We start with the decisions your team needs to make, then work backward to the metrics. The questions come first. The dashboard follows.
How long does it take?
Most projects are done in 2 to 4 weeks. The timeline depends on how much tracking is already in place.
Can you work with our existing setup?
Yes. If you already have an analytics tool and partial tracking, we build on top of what's there. No need to start from scratch.
Can you help us act on the data and run experiments?
Yes. Our Product Analytics service covers the full picture: proper tool setup, tracking plan, dashboards, and ongoing Data Sprints where we analyze the data, design experiments, and help you grow. The dashboard is the starting point.

We'll help you build the right product, faster

The first step is a quick chat.