Free expert review. Get UX insights for your SaaS. Book a Free 30-minute review
Free expert review. Get UX insights for your SaaS. Book a Free 30-minute review

Product Analytics for B2B SaaS

Data-Driven Decisionsfor Every Sprint

Stop building blind. Get a full analytics setup, clear dashboards, and data-driven experiments. Know what works and what to build next.

Trusted by companies like

Are you shipping features
without knowing if they work?

  1. Problem

    You launch features but can't measure their impact

    Implication

    You keep building the wrong things

  2. Problem

    Google Analytics tells you nothing about in-product behavior

    Implication

    You can't justify product investment with gut feelings

  3. Problem

    You can't hire a senior team dedicated to experimentation

    Implication

    Growth stays flat with no systematic way to improve

  4. Problem

    Your dev team has no time to set up proper tracking

    Implication

    Every sprint is a guess. No clear hypothesis or success metric.

Product analytics setup and data-driven experiments for B2B SaaS

Donux combines product design expertise with analytics.

When we find a drop-off, we don't just report it. We design the fix.

4 weeks

from zero to a working analytics stack

€0/month

tech stack cost until 1M events

80+

B2B SaaS products we've worked on

How we work

Two ways to build
the right thing

AI handles the faster. We handle the right. Pick the path that fits how your team wants to move

Why teams choose Donux

...and not a BI agency, a freelance analyst, or DIY

Data + design integrated

When we find a drop-off, we don't just report it. We design the fix.

SaaS specialization

We focus on product metrics: activation, retention, feature adoption. This is our daily work.

Product and growth mindset

Data without action is just noise. Every insight leads to an experiment. Every experiment leads to a better product.

No recruiting needed

A senior growth manager takes months to hire. We're ready in days with proven B2B SaaS frameworks.

Use cases we cover

Want a specific idea of what we do as part of this service?
Scroll through the carousel

Google Analytics is not product analytics

GA tracks your website. Product analytics tracks your product.

Google Analytics

"How many people visited pricing?"

Page views, sessions, bounce rate. Tells you where traffic comes from.

Product Analytics

"How many users completed onboarding and activated?"

Feature usage, activation, engagement, cohorts. Tells you what users do inside your product.

The stack we recommend

Open source, privacy-friendly, generous free plans, low cost when you scale.

PostHog

Product analytics, session replay, surveys, web analytics. Open source, privacy-friendly, cookieless.

Clarity

Session recordings and heatmaps. Completely free. Complements PostHog.

GrowthBook

A/B testing and feature flags. Open source, free when self-hosted.

Note: Already using Mixpanel, Amplitude, Hotjar, or VWO? We can work with your existing stack.

From zero to data-driven in 4 steps

Product analytics assessment

1. Assessment

You take our 5-minute assessment. We map your current state and goals.

Kickoff call to align on goals

2. Kickoff call

30 minutes to align on key flows, success metrics, and priorities.

Analytics setup and dashboard configuration

3. Setup

We configure tools, implement the tracking plan, and build your dashboard.

Handoff documentation and ongoing iteration

4. Handoff + iteration

Documentation, training, and a working analytics system. Then Data Sprints if you want to keep improving.

Product analytics assessment Kickoff call to align on goals Analytics setup and dashboard configuration Handoff documentation and ongoing iteration

Case studies

F.A.Q.

What is product analytics and how is it different from Google Analytics?
Google Analytics tracks your website. Page views, sessions, traffic sources. Product analytics tracks what users do inside your product. Feature usage, activation, retention, cohort behavior.
Who is this service for?
B2B SaaS teams that need senior product design, PM, or analytics support without hiring full-time. Founders, heads of product, and design leads who want to ship faster and de-risk decisions.
What tools do you use?
PostHog, Clarity, and GrowthBook. Open source, privacy-friendly, and free up to 1M events per month.
How long does the setup take?
3 to 4 weeks. Tool configuration, a custom tracking plan, a core dashboard, and team training.
What are the two ways to work with Donux?
  • Analytics setup for teams starting from zero. You get a full stack, configured and documented.
  • Outcome-based projects for teams ready to experiment. Donux analyzes data, designs experiments, and writes specs. Your devs implement.
What happens after setup?
You get documentation, training, and a working system. From there, continue with Data Sprints to run experiments and keep improving.
Why choose Donux over a BI agency or freelancer?
We combine data and design. When we find a drop-off, we design the fix. We specialize in SaaS product metrics. We're ready in days with proven B2B frameworks.
How do I get started?
Take the free 5-minute assessment. We'll review your current state and recommend next steps.
Can I get product analytics through Magic Team?
Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.

We'll help you build the right product, faster

The first step is a quick chat.