Product Analytics for B2B SaaS
Data-Driven Decisions for Every Sprint
Stop building blind. Get a complete analytics setup, actionable dashboards, and data-driven experiments to know what works and what to build next.
Trusted by companies like
Trusted by companies like
Are you shipping features
without knowing if they work?
Problems
Problems
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You launch features but can't measure their impact
You launch features but can't measure their impact
You have Google Analytics but it tells you nothing about in-product behavior
You have Google Analytics but it tells you nothing about in-product behavior
You can't hire a senior person/team dedicated to experimentation
You can't hire a senior person/team dedicated to experimentation
Your dev team doesn't have time to set up proper tracking
Your dev team doesn't have time to set up proper tracking
Implications
Implications
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You keep building the wrong things
You keep building the wrong things
You can't justify product investment with gut feelings
You can't justify product investment with gut feelings
Growth stays flat with no systematic way to improve
Growth stays flat with no systematic way to improve
Every sprint is a guess, not an experiment
Every sprint is a guess, not an experiment
Product analytics setup and data-driven experiments for B2B SaaS
Donux combines product design expertise with analytics.
When we find a drop-off, we don't just report it. We design the fix.
Donux combines product design expertise with analytics.
When we find a drop-off, we don't just report it. We design the fix.
4 weeks
from zero to a working analytics stack
4 weeks
from zero to a working analytics stack
4 weeks
from zero to a working analytics stack
€0/month
tech stack cost until you reach 1M events
€0/month
tech stack cost until you reach 1M events
€0/month
tech stack cost until you reach 1M events
80+
SaaS products we've worked with
80+
SaaS products we've worked with
80+
SaaS products we've worked with
What we can do for you
2 ways of working with us
2 ways of working with us
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Analytics setup
For teams starting from zero
Complete product analytics stack configured and documented
Includes: PostHog + Clarity + Growthbook, custom event tracking, core dashboard, team training
Timeline: 3-4 weeks
Best for: teams without product analytics in place
Analytics setup
For teams starting from zero
Complete product analytics stack configured and documented
Includes: PostHog + Clarity + Growthbook, custom event tracking, core dashboard, team training
Timeline: 3-4 weeks
Best for: teams without product analytics in place
Analytics setup
For teams starting from zero
Complete product analytics stack configured and documented
Includes: PostHog + Clarity + Growthbook, custom event tracking, core dashboard, team training
Timeline: 3-4 weeks
Best for: teams without product analytics in place
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Data Sprint
For teams ready to experiment
Cycles: we analyze, design experiments, write specs. Your devs implement, we monitor results.
Includes: data analysis, experiment design with clear hypothesis, implementation specs, results analysis
Cadence: monthly or weekly
Best for: teams with analytics who want to turn data into growth
Data Sprint
For teams ready to experiment
Cycles: we analyze, design experiments, write specs. Your devs implement, we monitor results.
Includes: data analysis, experiment design with clear hypothesis, implementation specs, results analysis
Cadence: monthly or weekly
Best for: teams with analytics who want to turn data into growth
Data Sprint
For teams ready to experiment
Cycles: we analyze, design experiments, write specs. Your devs implement, we monitor results.
Includes: data analysis, experiment design with clear hypothesis, implementation specs, results analysis
Cadence: monthly or weekly
Best for: teams with analytics who want to turn data into growth
Why teams choose Donux
...and not a BI agency, a freelance analyst, or DIY
Data + Design integrated
Data + Design integrated
When we find a drop-off, we don't just report it.
We design the fix.
When we find a drop-off, we don't just report it.
We design the fix.
SaaS Specialization
SaaS Specialization
We focus on product metrics, not marketing dashboards.
Activation, retention, feature adoption.
This is our daily work.
We focus on product metrics, not marketing dashboards.
Activation, retention, feature adoption.
This is our daily work.
No recruiting needed
No recruiting needed
A senior growth manager takes months to hire.
We're ready in days with proven frameworks for B2B SaaS.
A senior growth manager takes months to hire.
We're ready in days with proven frameworks for B2B SaaS.
Product and Growth mindset
Product and Growth mindset
Data without action is just noise.
Every insight leads to an experiment. Every experiment leads to a better product.
Data without action is just noise.
Every insight leads to an experiment. Every experiment leads to a better product.
From zero to data-driven
in 4 steps
1 – Assessment
You take our 5-minute assessment.
We understand your current state and goals.
2 – Kickoff call
2 – Kickoff call
30 minutes to align on key flows, success metrics, and priorities.
3 – Setup
3 – Setup
We configure tools, implement the tracking plan, and build your dashboard.
4 – Handoff + iteration
4 – Handoff + iteration
Documentation, training, and a working analytics system.
Then Data Sprints if you want to keep improving.
Google Analytics is not
product analytics
GA tracks your website | Product analytics tracks your product
GA tracks your website | Product analytics tracks your product
Google Analytics
Google Analytics
"How many people visited pricing?"
"How many people visited pricing?"
Page views, sessions, bounce rate.
Page views, sessions, bounce rate.
Tells you where traffic comes from
Tells you where traffic comes from
Product Analytics
Product Analytics
How many users completed onboarding and activated?
How many users completed onboarding and activated?
Feature usage, activation and engagement, cohorts.
Feature usage, activation and engagement, cohorts.
Tells you what users do inside your product
Tells you what users do inside your product
The stack we recommend
Open source, privacy-friendly, extensive free plans and low costs when scaling.
Open source, privacy-friendly, extensive free plans and low costs when scaling.
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PostHog
Product analytics + session replay + survey + web analytics.
Open source, privacy-friendly, cookieless.
PostHog
Product analytics + session replay + survey + web analytics.
Open source, privacy-friendly, cookieless.
PostHog
Product analytics + session replay + survey + web analytics.
Open source, privacy-friendly, cookieless.
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Clarity
Session recordings + heatmaps.
Completely free, complements PostHog.
Clarity
Session recordings + heatmaps.
Completely free, complements PostHog.
Clarity
Session recordings + heatmaps.
Completely free, complements PostHog.
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GrowthBook
A/B testing + feature flags.
Open source, completely free when self-hosted.
GrowthBook
A/B testing + feature flags.
Open source, completely free when self-hosted.
GrowthBook
A/B testing + feature flags.
Open source, completely free when self-hosted.
Note: Already using Mixpanel, Amplitude, Hotjar, or VWO?
We can work with your existing stack.
Note: Already using Mixpanel, Amplitude, Hotjar, or VWO?
We can work with your existing stack.
Case studies
Sustainability
Up2You is a B Corp that provides carbon management and offset solutions for businesses looking to measure and reduce their environmental impact.
We appreciated working with such a young, friendly, and open-minded team.
Lorenzo Vendemini
Co-founder & CPO @ Up2You
Case studies
Sustainability
Up2You is a B Corp that provides carbon management and offset solutions for businesses looking to measure and reduce their environmental impact.
We appreciated working with such a young, friendly, and open-minded team.
Lorenzo Vendemini
Co-founder & CPO @ Up2You
Case studies
Sustainability
Up2You is a B Corp that provides carbon management and offset solutions for businesses looking to measure and reduce their environmental impact.
We appreciated working with such a young, friendly, and open-minded team.
Lorenzo Vendemini
Co-founder & CPO @ Up2You
F.A.Q.
What is product analytics and how is it different from Google Analytics?
Google Analytics tracks your website (page views, sessions, traffic sources). Product analytics tracks what users do inside your product: feature usage, activation, retention, and cohort behavior.
What is product analytics and how is it different from Google Analytics?
Google Analytics tracks your website (page views, sessions, traffic sources). Product analytics tracks what users do inside your product: feature usage, activation, retention, and cohort behavior.
What is product analytics and how is it different from Google Analytics?
Google Analytics tracks your website (page views, sessions, traffic sources). Product analytics tracks what users do inside your product: feature usage, activation, retention, and cohort behavior.
Who is this service for?
B2B SaaS teams that ship features without knowing if they work, have no visibility into in-product behavior, and don't have the time or team to set up proper tracking.
Who is this service for?
B2B SaaS teams that ship features without knowing if they work, have no visibility into in-product behavior, and don't have the time or team to set up proper tracking.
Who is this service for?
B2B SaaS teams that ship features without knowing if they work, have no visibility into in-product behavior, and don't have the time or team to set up proper tracking.
What tools do you use?need to ship features first, analytics can come later.
PostHog, Clarity, and GrowthBook. Open source, privacy-friendly, and free until you reach 1M events per month.
What tools do you use?need to ship features first, analytics can come later.
PostHog, Clarity, and GrowthBook. Open source, privacy-friendly, and free until you reach 1M events per month.
What tools do you use?need to ship features first, analytics can come later.
PostHog, Clarity, and GrowthBook. Open source, privacy-friendly, and free until you reach 1M events per month.
How long does the setup take?
3 to 4 weeks. That includes tool configuration, a custom tracking plan, a core dashboard, and team training.
How long does the setup take?
3 to 4 weeks. That includes tool configuration, a custom tracking plan, a core dashboard, and team training.
How long does the setup take?
3 to 4 weeks. That includes tool configuration, a custom tracking plan, a core dashboard, and team training.
What are the two ways to work with Donux?
Analytics setup for teams starting from zero. You get a full stack, configured and documented.
Outcome-based projects for teams ready to experiment. Donux analyzes data, designs experiments, and writes specs. Your devs implement.
What are the two ways to work with Donux?
Analytics setup for teams starting from zero. You get a full stack, configured and documented.
Outcome-based projects for teams ready to experiment. Donux analyzes data, designs experiments, and writes specs. Your devs implement.
What are the two ways to work with Donux?
Analytics setup for teams starting from zero. You get a full stack, configured and documented.
Outcome-based projects for teams ready to experiment. Donux analyzes data, designs experiments, and writes specs. Your devs implement.
What happens after setup?
You get documentation, training, and a working system. From there, you can continue with Data Sprints to run experiments and keep improving.
What happens after setup?
You get documentation, training, and a working system. From there, you can continue with Data Sprints to run experiments and keep improving.
What happens after setup?
You get documentation, training, and a working system. From there, you can continue with Data Sprints to run experiments and keep improving.
Why choose Donux over a BI agency or freelancer?
We combine data and design. When we find a drop-off, we design the fix. We specialize in SaaS product metrics and are ready in days with proven B2B frameworks.
Why choose Donux over a BI agency or freelancer?
We combine data and design. When we find a drop-off, we design the fix. We specialize in SaaS product metrics and are ready in days with proven B2B frameworks.
Why choose Donux over a BI agency or freelancer?
We combine data and design. When we find a drop-off, we design the fix. We specialize in SaaS product metrics and are ready in days with proven B2B frameworks.
How do I get started?
Take the free 5-minute assessment. We'll review your current state and recommend next steps.
How do I get started?
Take the free 5-minute assessment. We'll review your current state and recommend next steps.
How do I get started?
Take the free 5-minute assessment. We'll review your current state and recommend next steps.
We’ll help you build the
right product, faster
The first step is a quick chat.