You launch features but can't measure their impact
You keep building the wrong things
Product Analytics for B2B SaaS
Data-Driven Decisions for Every Sprint
Stop building blind. Get a full analytics setup, clear dashboards, and data-driven experiments. Know what works and what to build next.
Build with us
Are you shipping features
without knowing if they work?
ProblemImplication
Google Analytics tells you nothing about in-product behavior
You can't justify product investment with gut feelings
You can't hire a senior team dedicated to experimentation
Growth stays flat with no systematic way to improve
Your dev team has no time to set up proper tracking
Every sprint is a guess. No clear hypothesis or success metric.
Google Analytics is not product analytics
GA tracks your website. Product analytics tracks your product.
Google Analytics
"How many people visited pricing?"
Page views, sessions, bounce rate. Tells you where traffic comes from.
Product Analytics
"How many users completed onboarding and activated?"
Feature usage, activation, engagement, cohorts. Tells you what users do inside your product.
The team is made up of capable people, with experience in large scale-up SaaS companies. Building our design system early on with Donux helped us to design high-quality features faster.
Hernán Solima Co-Founder & CPO @ Fluida
A stack that fits your product
Tracking, session insight and experimentation. We select and configure the tools around your product and data requirements.
PostHog
Product analytics, session replay and surveys to understand where people find value or get stuck.
Clarity
Session recordings and heatmaps to investigate friction in important journeys.
GrowthBook
Feature flags and experiments to compare changes before a wider rollout.
Note: Already using Mixpanel, Amplitude, Hotjar, or VWO? We can work with your existing stack.
From zero to data-driven in 4 steps
Assessment
You take our 5-minute assessment. We map your current state and goals.
Kickoff call
30 minutes to align on key flows, success metrics, and priorities.
Setup
We configure tools, implement the tracking plan, and build your dashboard.
Handoff + iteration
Book a Discovery CallDocumentation, training, and a working analytics system. Then Data Sprints if you want to keep improving.
Where we can help
Before you start.
What is product analytics and how is it different from Google Analytics?
Google Analytics tracks your website. Page views, sessions, traffic sources. Product analytics tracks what users do inside your product. Feature usage, activation, retention, cohort behavior.
Who is this service for?
B2B SaaS teams that need senior product design, PM, or analytics support without hiring full-time. Founders, heads of product, and design leads who want to ship faster and de-risk decisions.
What tools do you use?
We select tools such as PostHog and GrowthBook around your tracking, experimentation and data requirements. Hosting, usage and licence costs are scoped separately.
How long does the setup take?
A first conversation defines the relevant scope, dependencies and investment. For an existing product transformation, we confirm what fits the 90-day delivery window before kickoff. A focused supporting engagement is scoped separately.
What are the two ways to work with Donux?
- Analytics setup for teams starting from zero. You get a full stack, configured and documented.
- Outcome-based projects for teams ready to experiment. Donux analyzes data, designs experiments, and writes specs. Your devs implement.
What happens after setup?
You get documentation, training, and a working system. From there, continue with Data Sprints to run experiments and keep improving.
Why choose Donux over a BI agency or freelancer?
We combine data and design. When we find a drop-off, we design the fix. We specialize in SaaS product metrics. We're ready in days with proven B2B frameworks.
How do I get started?
Take the free 5-minute assessment. We'll review your current state and recommend next steps.
Can I get product analytics through Magic Team?
Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.
See the work.
Selected product design projects. Explore the challenge, the decisions and the results behind each one.