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Free expert review. Get UX insights for your SaaS. Book a Free 30-minute review

B2B SaaS Product Discovery

Validate Your Product Idea Before You Invest

Product discovery for B2B SaaS companies. Understand your users. Test your assumptions. Define what to build with confidence.

Trusted by 80+ SaaS companies

Building without validation
is expensive

  1. Problem

    You have an idea but no proof users want it

    Implication

    You ship a product no one buys

  2. Problem

    You're guessing which features matter most

    Implication

    Engineering budget burned on the wrong bets

  3. Problem

    You enter the design sprint without a clear roadmap

    Implication

    Months of slow, uncertain progress

Build with evidence. De-risk your next big bet

We combine user research, market analysis, and product strategy. Validate your idea before you invest in design or development.

You leave with evidence, clear priorities, and a roadmap your team can trust.

80+

B2B SaaS products we've worked on

10+

years of product management experience

4.9

stars on Clutch

What we can do for you

Research, validation, and roadmap work to define the right product direction

Stakeholder alignment & research plan

We align your team on goals, assumptions, audience, and the questions discovery needs to answer.

User research & market insights

We interview users, analyze competitors, and identify the market gaps and workflows that matter.

Concept validation

We test concepts and early directions with users before your team commits to building the wrong thing.

Roadmap & go-to-market recommendations

We turn the findings into a phased roadmap, MVP scope, and a clear plan for what happens next.

Why teams choose Donux

...and not generic product design agencies or freelancers

Experience

10+ years building products. 80+ SaaS companies. 15+ products launched. We know what works.

SaaS specialization

We focus on B2B SaaS and PLG. Complex flows, product analytics, feature adoption. This is our daily work.

Product mindset

Pretty screens don't matter if they don't solve problems. Like a PM, we balance desirability, feasibility, and viability.

Every startup stage

We've worked with companies from first customers to rapid growth. Our decisions are backed by what we learned on those projects.

How we run product discovery in 4 steps

Typically 6 to 8 weeks from kickoff to final presentation.

Alignment and research planning

1. Alignment & Research Plan

Kickoff call to understand your vision and goals. Map your target audience. Define success metrics and the research plan.

User and market research

2. User & Market Research

Run user interviews to test core assumptions and map workflows. Analyze competitors to identify market gaps and growth potential.

Synthesis and concept validation

3. Synthesis & Concept Validation

Leverage AI to build working high-fidelity prototypes of core features and test them with users.

Roadmap, go-to-market, and handoff

4. Roadmap, Go-to-Market & Handoff

Define MVP scope, prioritize features, and deliver a roadmap. Then align your team for what's next.

Alignment and research planning User and market research Synthesis and concept validation Roadmap, go-to-market, and handoff

What you get

Research, strategy, and a roadmap grounded in evidence.

Deliverables
  • Research report with user interviews, insights, and findings.
  • User personas and customer journey map.
  • Competitive landscape and market sizing.
  • Concept validation summary from user testing.
  • Product roadmap and go-to-market strategy.
  • Executive presentation and design brief.
Magic Team Magic Team

Or run discovery with Magic Team

A managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.

Discover Magic Team
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Case studies

F.A.Q.

How long does product discovery take?
Typically 6 to 8 weeks from kickoff to final presentation. We can compress to 4 weeks in high-priority situations. Or extend to 10 to 12 weeks for deeper research on a specific market segment.
What if we already have user feedback?
Bring it all. We incorporate existing data, survey results, and feedback you've collected. We fill the gaps and validate findings with fresh research.
Can we participate in the user interviews?
Yes. We encourage it. You observe interviews, ask follow-up questions, and hear directly from your customers.
What happens after discovery? Do you do the design work?
Discovery is the foundation. Many clients engage us for design next. But discovery stands alone. You can take the roadmap to another agency or internal team. The insights are yours.
What if the research reveals the market doesn't want our idea?
That's valuable. Better to learn now than after spending millions on development. We help you pivot, explore adjacent markets, or define a stronger value proposition. Discovery is about finding the truth.
Can I run product discovery through Magic Team?
Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.

We'll help you build the right product, faster

The first step is a quick chat.