How Balanced validated its relationship app with 50 couples

Balanced course detail with episode length selector

Balanced home screen with privacy consent sheet

Balanced course steps with audio episodes

Industry Healthcare

Services Product Design, Brand Identity

The situation

Balanced is a relationship wellness app that helps couples and individuals build healthier relationships through research-backed courses, challenges and quizzes.

The team wanted to make relationship science accessible on mobile, and needed one partner to shape both the brand and the product, then test it with real couples.

Balanced quiz results and home with today's courses

A brand that feels warm and credible

A confident serif wordmark, a vivid blue palette and hand-drawn illustrations: warm enough for everyday life, credible enough for science-based content.

Balanced course steps with hand-drawn illustrations

Science in bite-sized steps

We turned expert content into short audio steps, interactive challenges and quizzes that match each person to the most relevant courses, so learning a little every day feels easy.

Balanced course detail and course catalog

Balanced challenge on appreciation between partners

Personal from the first tap

New users choose which relationships they want to work on and which goal matters most. Quick choices mixed with research-backed facts keep motivation high from the start.

Balanced onboarding with relationship types and goals

Balanced illustrated intro screens and goal selection

The result

We validated the experience with 50 couples and used their feedback to make every flow clearer. According to Balanced's co-founder, the work helped achieve an increase in downloads and positive feedback from users.