How Pausetiv turned its menopause care idea into a prototype ready for user interviews

Pausetiv is a healthcare startup focused on menopause care. Its app helps women understand the stage they are in, track symptoms and mood, access scientifically validated content and receive personalized support from professionals.

Pausetiv was starting from scratch. Before investing in development, the team wanted to put a realistic product in front of early users and learn from them.

We mapped the key moments of the experience, from discovering the app to coming back every day, and focused the MVP on what early users needed to see the value.

Questions about periods, symptoms and sexual health need care. We split the profile setup into short, clear steps with a reassuring tone, and users can pause and continue later.

A daily check-in with clear categories and friendly icons lets users record symptoms, mood and lifestyle in seconds.

Every entry builds the data behind personalized advice.

Every flow, including appointment booking, was connected into an interactive prototype ready for Pausetiv's early user interviews: a concrete product to test and learn from before writing a line of code. Delivered on time, as the founder notes below.