B2B SaaS Product Management

Build the Right Things for your B2B SaaS

A senior PM process built for B2B SaaS. We help you choose what to ship. Every sprint produces a measurable outcome.

Build with us
Up2You design system components
Selected product design workUp2You
4.9/5 on Clutch 9 client reviews

Selected product design clients

  • 4DEM
  • Fluida
  • La Marzocco
  • Blue.ai

Shipping fast is easy nowadays.
Shipping the right thing is not.

ProblemImplication

Your roadmap is a backlog of guesses

Engineering capacity burns on the wrong bets

Stakeholders pull the team in different directions

UX, onboarding, and support all suffer

Features ship, but core metrics don't move

Stakeholders lose trust in product leadership

What we can do for you

From research to launch, we cover the full product lifecycle.

Discovery & opportunity mapping

We interview users, map workflows, and audit your analytics and support signals. The result is the opportunities that actually matter.

Prioritization & roadmap

We score opportunities by impact and effort. The output is an outcome-based roadmap.

Spec, ship, and learn

We turn priorities into specs with clear hypotheses and success metrics. Every sprint becomes an experiment with a measurable result.

Stakeholder alignment

We bring founders, product, design, sales, and engineering around the same plan. We keep them aligned as priorities evolve.

We appreciated working with such a young, friendly, and open-minded team. Moreover they are 100% focused on the Product and have a strong product mindset

Lorenzo Vendemini COO @ Up2You
Our work with Up2You

How we run product management in 4 steps

The assessment sets the scope and delivery plan before kickoff.

  1. Understand

    We map your business goals, users, and current product state. Interviews with founders, customer-facing teams, and users. Audit of analytics, support tickets, and existing research.

  2. Frame opportunities

    We turn signals into a prioritized list of opportunities. Each opportunity is tied to a measurable outcome.

  3. Prioritize and plan

    We score opportunities against impact and effort. The output is a clear high-impact roadmap.

  4. Run and learn

    We help your team run the cycle. Specs, success metrics, launch, and post-launch review. Every sprint becomes an experiment with a clear hypothesis.

    Book a Discovery Call

What you get

Concrete deliverables, not just advice.

  • Opportunity map. A prioritized list of problems worth solving, backed by user and data signals.

  • Outcome-based roadmap. A 6-month plan tied to measurable outcomes.

  • Prioritization framework. The scoring model your team will keep using after we're gone.

  • Product specs. Clear hypotheses, success metrics, and acceptance criteria for each bet.

  • Stakeholder alignment doc. A shared narrative for founders, product, design, sales, and engineering.

  • Executive presentation. Polished deck summarizing strategy, roadmap, and rationale.

Where we can help

Before you start.

Why is product management more important now than before?

AI made building cheap. The hard part is now picking the right problems. Teams that choose well grow faster than teams that just ship more.

Who is this service for?

B2B SaaS teams that need senior product design, PM, or analytics support without hiring full-time. Founders, heads of product, and design leads who want to ship faster and de-risk decisions.

Do you replace our internal PM or founder?

No. We work alongside founders and PMs as a partner. We bring frameworks, outside perspective, and B2B SaaS pattern recognition. Decisions stay with you.

How long does a product management engagement take?

A first conversation defines the relevant scope, dependencies and investment. For an existing product transformation, we confirm what fits the 90-day delivery window before kickoff. A focused supporting engagement is scoped separately.

How is this different from a strategy consultancy?

Consultants hand you a deck. We stay close to the team. We connect strategy to design and shipping, and follow through to outcomes. We've also done the design and analytics work, so the roadmap is grounded in what's actually buildable.

What if we already have user research or analytics?

Bring it all. We'll incorporate existing interviews, surveys, and product data. We fill the gaps and validate findings with fresh research where it matters.

What results can I expect?

A clearer roadmap tied to outcomes, fewer wasted sprints, faster validated learning, and better alignment across founders, product, design, and engineering.

How do I get started?

Book a 30-minute discovery call. We'll review your product, map the goals, and outline next steps.

Can I get product management through Magic Team?

Yes! Magic Team is a managed team of AI agents and senior humans that ships real code. Connect your repo and get features, MVPs, or bug fixes delivered as PRs, reviewed by Donux senior designers and developers.

See the work.

Selected product design projects. Explore the challenge, the decisions and the results behind each one.

Sustainability

How Up2You scaled through a multi-brand design system with 30+ components

Explore the project

HR Tech

How Fluida accelerated its acquisition through a scalable design system across four products

Explore the project