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Product Dashboards for B2B SaaS

Ship product dashboards that drive decisions

Customer-facing analytics and internal admin tools. Designed by seniors, shipped as reviewed PRs.

Trusted by 80+ SaaS companies

Why dashboards
rarely ship well

  1. Problem

    Customers ask for analytics. The team ships a chart and moves on.

    Implication

    The dashboard answers no real question. Adoption stalls.

  2. Problem

    Internal ops dashboards always lose to customer-facing work.

    Implication

    Support and CS teams build their own in spreadsheets.

  3. Problem

    Performance gets ignored until production breaks.

    Implication

    Slow queries, frozen UIs, customers complain.

  4. Problem

    Data viz is hard, devs ship default chart libraries and hope.

    Implication

    Dashboards look generic. They feel like a checkbox feature.

Dashboards that answer the question users actually have

Senior product designers shape the questions and the layout.

Managed AI agents and senior developers ship the implementation, with performance and accessibility built in.

80+

B2B SaaS products we've worked on

10+

years building B2B SaaS products

4.9

stars on Clutch

Dashboards we ship

Customer-facing, internal, or both.

Customer-facing analytics

In-product dashboards that show your customers the value they're getting. Filters, exports, segmentation.

Admin and ops dashboards

Internal tools for support, success, and ops. The work your dev team keeps deprioritizing.

Real-time monitoring

Live counters, alerts, and time-series. Built on the right data layer for sub-second updates.

Reporting and exports

Scheduled reports, CSV/PDF exports, and shareable links. The grown-up version of customers asking by email.

Why teams choose Donux

...and not generic product design agencies or freelancers

Experience

10+ years building products. 80+ SaaS companies. 15+ products launched. We know what works.

SaaS specialization

We focus on B2B SaaS and PLG. Complex flows, product analytics, feature adoption. This is our daily work.

Product mindset

Pretty screens don't matter if they don't solve problems. Like a PM, we balance desirability, feasibility, and viability.

Every startup stage

We've worked with companies from first customers to rapid growth. Our decisions are backed by what we learned on those projects.

How we ship dashboards in 5 steps

From user questions to merged PRs, with performance built in.

Map the questions

1. Map the questions

What is the user trying to decide? Senior product designers interview stakeholders and surface the real questions, not just the metrics list.

Design the layout

2. Design the layout

Hierarchy, density, filters, and chart choice. We wireframe, prototype, and validate before code.

Spec the data layer

3. Spec the data layer

Source tables, aggregation strategy, caching, and access control. Performance considered before build, not after.

Build and senior review

4. Agents build, seniors review

Managed agents implement charts, queries, and UI. Senior developers review accuracy, performance, and access control.

Live preview and merge

5. Live preview, then merge

Click through the working dashboard on real data. Approve, we merge. Pay only for what ships.

Map the questions Design the layout Spec the data layer Build and senior review Live preview and merge

What you get

Dashboards designed around real questions, shipped with performance built in.

Deliverables
  • User question and metric map per dashboard.
  • Designed layouts and chart choices, validated before build.
  • Data layer spec with caching and access control.
  • Reviewed PRs by senior designers and senior developers.
  • Performance budgets and monitoring from day one.
  • Exports, scheduled reports, and shareable links if relevant.
Magic Team Magic Team

Ship product dashboards through Magic Team

Magic Team is a managed team of AI agents and senior humans that ships real code. We design, build, and ship dashboards as reviewed PRs, with performance and access control baked in. Pay only for code that ships.

Discover Magic Team
PR #142 Add invoice export Magic Team
1 + function exportInvoices(
2 +   format: 'pdf' | 'csv'
3 + ) {
Scanner Fabbro Sasha · reviewing
Need analytics setup first? Talk to senior humans

Case studies

F.A.Q.

Who is this for?
B2B SaaS teams that need customer-facing or internal dashboards but can't free up dev capacity, or that have shipped dashboards before that nobody used.
What does 'designed by seniors' mean in practice?
A senior product designer maps the user questions and shapes the layout before any code is written. Dashboards stop being a checkbox feature and start answering real decisions.
Can you work with our existing data warehouse or analytics tools?
Yes. We work with Postgres, BigQuery, Snowflake, ClickHouse, PostHog, and others. We pick the right strategy based on volume, latency, and cost.
How do you handle dashboard performance at scale?
We spec the data layer before build. Aggregation, caching, indexes, and pagination are part of the design, not retrofits.
Customer-facing or internal?
Both. Customer-facing analytics for in-product value. Internal admin and ops dashboards for support, success, and finance.
Can I get full analytics setup too?
Yes. Pair this with our Product Analytics service. Senior humans set up tracking and tools; managed agents ship the dashboards on top.

We'll help you build the right product, faster

The first step is a quick chat.