Product Design
Blog

Product Design
Blog

Product Design
Blog

We write about how design impacts digital products and their growth.

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Circular growth loop illustrating why SaaS growth strategies fail and how loops fix them

Why SaaS Growth Strategies Fail (And How Loops Fix Them)

Why SaaS Growth Strategies Fail (And How Loops Fix Them)

Giustino Borzacchiello

Rocket and gears representing product led growth for SaaS teams

What Is Product-Led Growth? A Practical Guide for SaaS Teams

What Is Product-Led Growth? A Practical Guide for SaaS Teams

Giustino Borzacchiello

Illustration of bowling pins and ball representing testing and iteration

The Bowling Alley Framework: A Practical Guide to PLG Onboarding

The Bowling Alley Framework: A Practical Guide to PLG Onboarding

Giustino Borzacchiello

Illustration of a five-step onboarding feedback loop process

5 Steps to Build Onboarding Feedback Loops

5 Steps to Build Onboarding Feedback Loops

Giustino Borzacchiello

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

Framer free plan limitations: what you can and cannot do

Framer free plan limitations: what you can and cannot do

Giustino Borzacchiello

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

What Is a UX Audit and Why It Matters for SaaS

What Is a UX Audit and Why It Matters for SaaS

Giustino Borzacchiello

Illustration showing a wireframe block transforming into code symbols next to the text Build a Stunning Website with Framer Beginner’s Guide on a dark background

Build a Stunning Website with Framer: Beginner's Guide

Build a Stunning Website with Framer: Beginner's Guide

Giustino Borzacchiello

Cover image Four overlapping outlined diamond shapes in bright colors on a black background, with a white Framer logo on the front shape

Design-to-Code with Framer: Streamline Handoff to Engineering

Design-to-Code with Framer: Streamline Handoff to Engineering

Giustino Borzacchiello

Puzzle piece icon with the Framer logo next to the text ‘Replatforming to Framer: Step-by-Step Playbook’ on a black background

How to Migrate to Framer: Complete SaaS Playbook

How to Migrate to Framer: Complete SaaS Playbook

Giustino Borzacchiello

Colorful target with an arrow hitting the center next to the title ‘UX Audit Guide: Improve Your SaaS User Experience

How to Run a UX Audit for a SaaS Product Step by Step

How to Run a UX Audit for a SaaS Product Step by Step

Giustino Borzacchiello

Two colourful line-art figures with a speech bubble, illustrating a user interview next to the title ‘7 Steps to Master User Interviews for Better Products

7 Steps to Master User Interviews for Better Products

7 Steps to Master User Interviews for Better Products

Giustino Borzacchiello

Colorful geometric network illustration next to the title ‘Your Guide to design sprint google: The 5-Day Framework for Fast Results.

Your Guide to the Google Design Sprint: The 5-Day Framework Explained

Your Guide to the Google Design Sprint: The 5-Day Framework Explained

Giustino Borzacchiello

Scale comparing Framer and Webflow for B2B SaaS websites

Framer vs Webflow for B2B SaaS Websites: A Practical Comparison

Framer vs Webflow for B2B SaaS Websites: A Practical Comparison

Giustino Borzacchiello

Article cover about design verification vs validation in B2B SaaS, with an abstract UI card and checkmark icon

Design Verification vs Validation: What’s the Difference and Why It Actually Matters in B2B SaaS

Design Verification vs Validation: What’s the Difference and Why It Actually Matters in B2B SaaS

Giustino Borzacchiello

Title slide for a practical guide to the Double Diamond design process with abstract diamond illustrations

A Practical Guide to the Double Diamond Design Process for B2B SaaS Teams

A Practical Guide to the Double Diamond Design Process for B2B SaaS Teams

Giustino Borzacchiello

Article cover for product design services for B2B SaaS, with an abstract growth and scalability illustration

Product Design Services for B2B SaaS: What Smart Teams Really Need

Product Design Services for B2B SaaS: What Smart Teams Really Need

Giustino Borzacchiello

SaaS analytics dashboard illustration

What is a SaaS Product Design Agency and How to Choose the Right One

What is a SaaS Product Design Agency and How to Choose the Right One

Giuseppe Mamone

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

Why SaaS Product Management is key to building and growing successful software

Why SaaS Product Management is key to building and growing successful software

Giustino Borzacchiello

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

Mastering design systems: the key to streamlined, scalable design

Mastering design systems: the key to streamlined, scalable design

Giustino Borzacchiello

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

What is product design? How to create user-centric products

What is product design? How to create user-centric products

Giustino Borzacchiello

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

Pragmatic B2B SaaS Design: The Listing Page

Pragmatic B2B SaaS Design: The Listing Page

Yasmine Ravagli

Effective preparation sets clear boundaries so you audit what matters define goals gather data understand users and keep the scope actionable

Product-Led Growth: cheatsheet for busy founders

Product-Led Growth: cheatsheet for busy founders

Giustino Borzacchiello

Remote working through holidays

Remote working through holidays

Giustino Borzacchiello

UI/UX vs Graphic Design

UI/UX vs Graphic Design

Giustino Borzacchiello

Donux goes to: WMF - We Make Future 2023

Donux goes to: WMF - We Make Future 2023

Giuseppe Mamone

Working in an outcome-focused design agency

Working in an outcome-focused design agency

Giustino Borzacchiello

Donux goes to SaaStr Europa 2023

Donux goes to SaaStr Europa 2023

Giustino Borzacchiello

Meet the Team: Yasmine

Meet the Team: Yasmine

Giustino Borzacchiello

Is the SaaS model right for your product?

Is the SaaS model right for your product?

Giustino Borzacchiello

An introduction to design tokens

An introduction to design tokens

Hannah Jones

Donux: A look to 2023

Donux: A look to 2023

Giuseppe Mamone

A winning cup

Donux: 2022 wrapped

Donux: 2022 wrapped

Hannah Jones

A piggy bank

Raising salaries for Donux employees: here’s why

Raising salaries for Donux employees: here’s why

Giustino Borzacchiello

Outcome-focused design

Outcome-focused design

Hannah Jones

Remote Work: dealing with organization

Remote Work: dealing with organization

Hannah Jones

Remote Work: what’s it really like?

Remote Work: what’s it really like?

Hannah Jones

Part 3 of 3 of the product analytics series

Getting started with product analytics: how to get insights

Getting started with product analytics: how to get insights

Giustino Borzacchiello

Part 2 of 3 of the product analytics series

Getting started with product analytics: create a tracking plan

Getting started with product analytics: create a tracking plan

Giustino Borzacchiello

Part 1 of 3 of the product analytics series

Getting started with product analytics: define business goals

Getting started with product analytics: define business goals

Giustino Borzacchiello

Hannah Jones, new Donux Product Designer

Welcome to Donux: Hannah Jones

Welcome to Donux: Hannah Jones

Giustino Borzacchiello

Marco Amato, new Donux Product Designer

Welcome to Donux: Marco Amato

Welcome to Donux: Marco Amato

Giustino Borzacchiello

Why you should invest in design

Why you should invest in design

Giustino Borzacchiello

5 Things a founder should know about UX

5 Things a founder should know about UX

Giuseppe Mamone

5 qualities of great product designers

5 qualities of great product designers

Giuseppe Mamone

Vincenzo Radice, new Donux Product Designer

Welcome to Donux: Vincenzo Radice

Welcome to Donux: Vincenzo Radice

Giustino Borzacchiello

How to build and validate an MVP in two weeks

How to build and validate an MVP in two weeks

Giustino Borzacchiello

Six principles for a successful startup

Six principles for a successful startup

Giuseppe Mamone

Welcome to Donux!

Welcome to Donux!

Giustino Borzacchiello

We’ll help you build the right product

The first step is a quick chat 👋

The first step is a quick chat 👋

We’ll help you build the
right product

The first step is a quick chat

Donux srl © 2026 Via Carlo Farini 5, 20154 Milano P.IVA IT11315200961

Part of

We’ll help you build the
right product

The first step is a quick chat

Donux srl © 2026 Via Carlo Farini 5, 20154 Milano P.IVA IT11315200961

Part of

We’ll help you build the
right product

The first step is a quick chat

Donux srl © 2026 Via Carlo Farini 5, 20154 Milano P.IVA IT11315200961

Part of